Patients are increasingly relying on connected health devises to remain in touch with their physicians. According to a recent Athena Health Study, patients actually expect convenient, 24/7 access to their physicians’ medical practice and their health information.
“The connected health markets are experiencing tremendous growth both in end-user connected devices and on the institutional side,” said Harry Wang, director of Health & Mobile Product Research.
As the connection between medical practices and their patients continue to tighten, here are 3 reasons why healthcare providers should use social media to remain successful:
1. More Young Adults Trust Medical Information Shared via Social Media
According to PwC Health Research Institute, 90 percent of participations between 18-24 years of age said they would trust medical information shared by others in their social media network. Also, nearly 80% of those participants would share their own personal medical information online.
2. Instant Feedback Can Benefit Patients and Healthcare Providers
Patients are actively using social media as a way to express their opinions and experiences. According to a recent poll, patients expect to hear from their medical practice within a few hours after requesting an appointment or follow-up via social media.
3. Medical Practices Can Use Social Media as an Outcome-Based Measurement
Social media allows healthcare providers to build initial trust with a potential patient through its online presence. Having a strong online presence can help separate themselves from their competition.
In addition to social media, communicating with patients regularly is also important to increase patient engagement and maintain a high level of patient retention.
To learn more about Alert Solutions’ Suite of Reminder Systems for healthcare providers, click here.