Automated voice broadcasting campaigns allows organizations to send mass information to subscribers’ mobile phones or land lines.
As with any form of outreach, there are ways to optimize the effectiveness of voice broadcasting campaigns. Continue reading for three clear-cut steps to improvement:
Step 1: Segment Your Call List. Though time consuming at first, list segmentation allows you to send the most relevant voice broadcasting campaign to each group of your audience. Consider where each recipient lives so you can send a call at the appropriate time of day in the right time zone.
Step 2: Introduce Yourself & the Purpose of the Call. Within the first few seconds, your automated voice broadcast should announce who the call is from and what the purpose is. This helps create a sense of transparency and clarity with the call recipient – leading to fewer hang-ups and opt-outs.
Step 3: Include a Call-to-Action in Every Voice Broadcasting Campaign. Your voice broadcasting campaign could be purely informational, but the purpose of the call likely ends in your recipient doing something. What is this? Whether a survey, confirmation or pressing a key to transfer back to your office, it should be clear and concise.
Don’t Forget! Voice broadcasting is regulated by the FCC to protect individuals from receiving unwanted calls. Download our Voice Compliance Fact Sheet for more details.