With so many emails flooding customers’ inboxes, it can be difficult for your email marketing campaign to even be seen, let alone opened or receive any clicks. This is why it is so important for businesses to be aware of every detail of their email marketing campaign.
Included in these details is the email subject line. In order to connect with current or future customers, businesses must ensure they are producing an enticing, relevant and valuable email subject line. Although this connection may be a brief one, it is so important in whether or not your email marketing campaign will be opened, discarded or even worse, marked as ‘spam’.Here are a few tips according to Direct Marketing News to help your email subject line connect with recipients:
Businesses should be creative in their email subject lines. This should be more than just simply inserting a first name. Create an email subject line that specifically pertains to recipients. This will direct them to your email marketing campaign while scanning through their inbox.
- Get to the Point
Although creativity is important, there must be a balance. You do not want to be overly creative to the point that the message you are sending through your email subject line is unclear. You should lead the email subject line with the most important information.
- Use Variety
Structure in your subject line is not necessarily a bad thing, but variety should also be instilled. Much like a conversation, you do not want to start you email subject line the same for every email marketing campaign. You want to have the recipient feel like there is a human being at the other end.
To learn more about email marketing campaign strategy, check out our other blog posts.
For email marketing best practice tips and tricks, download our best practice guide.