Alert Solutions Blog

Email Deliverability – Timing is Key to Email Marketing Campaign Success

Posted by Cassie Breen on Thu, Mar 27, 2014 @ 14:03 PM

Today, email marketing is a large part of how businesses communicate with their customers.  Businesses can reach a large audience instantaneously; however, there are challenges in making sure an email marketing campaign is successful.

Even though an email is reaching you customers’ inboxes, it is not guaranteed that they will even see the email.  It is also a challenge to produce successful open rates and click-through rates from an email marketing campaign.

If your email deliverability is lacking, what could be the issue?  A recent article discusses how timing could play a large part in the success of email marketing campaigns and drastically impact email deliverability.  Dan Zarella from Hubspot conducted research on the best times and days to send your email marketing campaign.  Here is a breakdown of his findings:

  • 10pm–6am: This is the dead zone, when hardly any emails get opened.CustomerRoutine resized 600

  • 6am–10am: Consumer-based marketing emails are best sent early in the morning.

  • 10am-noon: Most people are working, and probably won’t open your email.

  • Noon–2pm: News and magazine updates are popular during lunch breaks.

  • 2–3pm: After lunch lots of people buckle down and ignore their inbox.

  • 3–5pm: Property and financial-related offers are best sent in the early afternoon.

  • 5–7pm: Holiday promotions & B2B promotions get opened mostly in the early evening.

  • 7–10pm: Consumer promotions are popular again after dinner.

Understanding this breakdown can help your email marketing campaigns get noticed in your customers’ inboxes.  Sending your emails at just the right time can help produce greater open rates and click through rates, leading to a more successful email marketing campaign.

To learn more about improving your email deliverability download our best practice kit.

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Topics: email deliverability, email marketing

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