Email marketing is a powerful tool for engaging your client base and keeping your brand top of mind. Getting the most out of an email marketing campaign remains a constant challenge for email marketers.
In the world of email marketing, click-through rate (CTR) is a crucial statistic. Your click-through rate is a great indication of how much of our audience is actively engaged and interested in what you’re talking about.
Below are 5 steps you can take to help increase email marketing click-through rate (CTR):
1. Keep Your Layout Clean
Complicated email layouts with navigation links and large header images draw attention away from your calls to action.
2. Only Include Small Blurbs of Your Article
Always link to the full version on your website. This will not only increase click-through rate (CTR), but also make it easier for readers to scan through your messages.
3. Your Best Content Should Always Be First
Most people won’t bother to scroll through your email marketing campaign to see what is in it. Put your most compelling and relevant content at the top.
4. Send More Relevant Content to Smaller Audience Segments
Segment your audience based on location, demographics or past email actions and behaviors. Once you know more about your audience, you can send each segment content that is relevant to them.
5. A/B Test Everything
Since the factors contributing to reader response can be unpredictable, the best way to improve click-through rate (CTR) is to test different subject lines, calls to action and content to see which one your audience responds to better.
Click here for tips to improve your call to action.