Alert Solutions Blog

Say 'Thanks' with Triggered Marketing Campaigns this Holiday Season

Posted by Nina Russo on Fri, Dec 09, 2011 @ 12:12 PM

Regardless of your specialty, the holiday season is always a great time to show your customers how much you appreciate their patronage and continued support. 

But wouldn’t it be ideal to incorporate these “thank-you-s” into your existing holiday marketing campaigns?  Triggers makes it possible.

Here are three triggered marketing ideas your business can employ to show thanks this holiday season:

1. New Customer Sign-Up:  Your aggressive holiday sales are likely to attract a spur of new revenue this season, so send a triggered message to invite newcomers to opt-in to your email marketing campaigns year-round!  This is a great and easy way to help you grow your marketing list.

2. Post-Purchase Follow-Up:  Customers appreciate a quick note thanking them for their purchase.  Automating follow-up with triggered marketing campaigns gives customers the opportunity to provide feedback or ask questions.  Also, it’s a great way to gain testimonials!

3. Shopping Cart Abandonment:  Retailers know all too well the disappointment of a purchase order abandoned at the last second.  Deploy dynamically triggered marketing campaigns that follow up with an unbeatable offer to help recover lost revenue.

Incorporating an automated follow-up within your marketing efforts this holiday season and build long-lasting customer relationships for years to come.

To learn more, check out some recent triggered marketing blog posts.

Topics: trigger campaigns, email marketing

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