Businesses that employ list segmentation techniques are able to group their audiences based upon their preferences in order to send the most targeted mailings possible.
In fact, research has found that list segmentation strategies increase the relevancy of your messages-resulting in higher open and click-through rates.
This information can be used in addition to your subscriber fields to put you in a better position to segment your list.
Your audience will be more willing to participate especially if you explain you are asking these questions so that you can send more relevant content.
This information will be a good indicator of your subscribers’ future behavior and will form the basis of how you achieve truly targeted email marketing.
For more survey tips and tricks, click here to download our Survey Best Practice Guide for Email and Voice.