Alert Solutions Blog

Generate Activity with SMS Messaging – Why Mobile Marketing Works

Posted by Nina Russo on Wed, Jan 11, 2012 @ 15:01 PM

Smartphones have helped push the mobile web into a robust experience for users, and are great platforms to generate leads for your business. Not having a mobile lead generation strategy is no longer an option.

Mobile marketing campaigns need to be a large part of your communication strategy.But where do you start in mobile marketing if you haven’t tried it before? Many say SMS text messaging is the way to go.

That’s because SMS text message marketing is the most direct (and therefore, intrusive) channel of messaging used today.  Consumers have their phones clutched to them at all times, consistent with the fact that 90% of SMS text messages are read within minutes of delivery – making SMS text messages one of the most effective marketing channels out there!

Here are 4 ways you can use SMS text messaging to generate more leads and activity:SMS Text Messaging for Mobile Marketing

Appointment Reminders 
If you schedule regular appointments with your clients, many will appreciate a SMS text message to remind them of the date and time of their appointment.

Promote a Special Event
If you’re hosting a special event, send a text message to your customers with the details. Many businesses use this strategy to drive sales to stores and websites.

Promote a Best Practice Tip Series
You can create SMS text message auto responders just like you create email marketing auto responders, only the text-based ones are much shorter.  Keep your series both relevant, and valuable to your prospect.

Poll Your Customers to Gather Feedback
Creating SMS text messaging polls asking customers their opinions about various aspects of your business is a great way to gain valuable feedback that will enable you to improve your customer’s experiences with you.

For best practice tips and tricks, download Alert Solutions’ Guide to SMS Text Messaging.

Topics: lead generation, SMS text messaging, mobile marketing

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