It’s important to know what your customers, old and new, think about you and your products or services. One of the most effective ways to reach out is with an email survey.
The days of sending paper surveys in the mail are long gone, and marketers are utilizing email survey distribution to get a sense of what their audiences, subscribers and recipients are seeking most.
Email is hard to beat for cost-effectiveness when it comes to wanting to know what your customers think about you. But there are still businesses out there who don’t leverage their marketing lists to poll clients and prospects.
Below are the top 5 ways to help increase the response rates of your email survey:
1. Keep the Email Survey as Short as Possible
To increase email survey participation, make your invitations concise and straightforward. As for the actual email survey, using too many open-ended questions can make email surveys feel longer than they actually are. Reduce the number of questions, or even include a progress bar to show what has been completed.
2. Personalize Your Email Surveys
Personalized email campaigns are an effective way to relate to your target audience. Merging a person’s name or location into the email survey invite can go a long way towards generating a higher response rate.
3. Target Your Message
The content and tone of your email survey invite should be crafted based on your target audience and should reflect your audience’s specific interests and needs.How relevant your message or offer is to the recipient determines how likely they are to respond.
4. Send Reminders to Increase Response Rates
Send reminders to those who have not yet responded to your initial email survey invite. You should not, however, send more than two reminders or send reminders to those who have already completed the email survey.
5. Optimize Send-Time
Send email surveys when your audience is most likely to receive them and respond, as this varies for each industry. For more information on send-time optimization, click here.