Mobile marketing is a powerful tool. So powerful, that in fact possessing an opted-in mobile list is far more valuable than many marketers imagine. Here you have a direct funnel into your recipient’s cell phone, whenever and where ever they are. And since 90% of SMS text messages are opened within minutes of delivery, your message will almost assuredly be read – and fast.
This begs the common question: How can I leverage SMS text messaging to generate more leads for my business?
Successful lead generation via mobile marketing requires careful planning and consideration. You only have 160 characters to make an impact, and you need to use it wisely. Because of its intrusiveness, mobile is also the most highly regulated marketing channel used today.
But once your mobile marketing list is compiled, you need to segment your audience based upon their needs, wants and preferences. Sending content and offers specific to individual tastes makes the most sense, but easier said than done.
What are your customers’ prior buying habits? What strategies have sparked your audiences’ engagement in other marketing channels? These metrics can help segment your SMS text messaging list based upon which of your products and services they may be interested in the most.
Upon segmentation, you need to clearly convey a high value in as few characters as possible. Emphasize a strong call-to-action in order to make your recipient react as soon as they receive the message.
As an example, an automotive dealership might send a text message to their customers stating: “Winter Special, schedule an oil change for the month of February and receive 50% off any in-stock accessory purchase!” The call-to-action is clearly defined, explaining what the customer needs to do (and when) in order to receive the incentive.
With careful planning and consideration, relevance and timing, marketers are sure to generate consistent new business by the use of SMS text messaging campaigns. Respect your customers’ wishes and build an extensive list of mobile subscribers who are loyal to your brand.
For more SMS text messaging best practice tips, download our Guide to SMS Text Messaging Optimization.