When launching an email marketing campaign, it is extremely important that your content is personalized and relevant, engaging your target audience time and time again. Failing to do so will result in a dwindling open rate and increased unsubscribes.
The more relevant your email marketing messages are to your subscribers, the better the response rate. As your email marketing lists grow, the “spray and pray” routine will no longer work, and giving everyone what they want becomes increasingly difficult.
In order to create relevant messages you must be able to create good list segments from your entire audience. List segmentations can help your email marketing campaign open rates, click-through rates and conversion rates.
The following is a list of 6 list segmentation strategies you can most likely implement today using information you already have:
Knowing the country your email recipients live in can help you adjust your product pitches accordingly, or even use a multi-language translation tool to send email marketing campaigns in the county’s native language.
Knowing what the climate is for your email recipients can help you promote products based upon geo-specific weather patterns, creating a sense of personalization.
3. Open Rates
Categorize your email marketing campaigns so you can group together recipients that open emails more often for particular categories. Once you know this, you can send these recipients more targeted emails about these particular categories.
4. Open Time
The pure meaning of marketing relevance is sending the right information to the right person at the right moment. By looking at peak email deliverability open times and volume, you can better determine what time works best for your target audience.
5. If They Purchase
Tracking email recipients through to a point of purchase can help you separating existing customers from prospects. This will help you avoid having a customer receive an email as if he or she were a prospect, offering better deals than the ones customers were offered.
6. What They Purchase
Segment your lists based upon which items individuals purchase. By tailoring your marketing messages specific to these groups, nurture and better engage recipients so that what they are ready to purchase again, they’ll have you in mind.
Performing list segmentation before you send email marketing campaigns is a great way to increase response rates and conversions.
For more list segmentation and audience targeting tips and tricks, downloaded our best practice kit today.