With the holidays right around the corner, we hope your mobile marketing campaigns are in full swing. But if not, there’s still some time to capitalize on your SMS text messaging subscribers! With the rapid delivery AND response of mobile marketing, it would be a mistake not to get your message out this way.
Need some assistance? Below are some helpful tips to consider before the holiday season is history!
Mobile marketing isn’t just about the SMS text message.
As powerful as your 160 characters may be, a mobile marketing campaign should stretch far beyond the SMS text message. Remember that emails can be opened on mobile devices, too. And whether your message is email or text, the call-to-action could lead recipients to your website. Is it optimized for mobile devices? A mobile-optimized site has a better chance for conversion than a non-optimized one.
Make your subscribers’ consent worthwhile.
We all know that SMS text messaging can be one of the most invasive forms of communication, so reward your subscribers’ consent and make it highly valuable to them! Offer exclusive deals that can’t be found in your store, catalog or website. Simply put, make your subscribers glad that they agreed to receive text messages from you.
Timing can make or break your campaign.
We’ve talked about it before: Send-time is a contributing factor to mobile marketing success. Here are some thoughts on picking the best send-time to send your campaign:
- Explore your target demographic
- Segment subscribers by geographic location
- Review your website’s traffic history
- Consider email campaign performance
Need some more motivation? Download our SMS Text Guide today for more information.