Alert Solutions Blog

Converting Email Subscribers to Loyal Customers - 3 Steps to Follow

Posted by Erika Scialdone on Thu, Oct 23, 2014 @ 14:10 PM

Email marketing campaigns are essential tools for businesses to utilize in order to promote their company.  Email marketing campaigns help build relationships with their subscribers and convert them to customers. Sometimes just one email reminder with a little personalization and a call to action can keep the email subscriber intrigued until they are ready to commit to being your customer.

Here are 3 helpful steps to convert your email subscriber into a loyal customer.

1. Follow up with the email subscriber by sending triggered email marketing campaigns.
Email subscribers may go to your website with the intention of purchasing a product or service, and never finish the process, or they may not finish signing up for an additional email subscriber list but still give their email address. Keeping track of a potential customer’s data will allow you to send triggered email marketing campaigns. Triggered email marketing campaigns will get a potential customers attention, and have a click through rate at an estimated 152% higher than traditional emails, and 50% higher open rates.persondoingemailsurvey-1

2. Personalize the email marketing campaign to ensure the email subscriber knows they are important.
Statistics from a Marketingland article has shown personalized email marketing campaigns, “lift transaction rates and revenue per email six times higher than non-personalized emails.” A few examples of personalizing an email marketing campaign are including the subscriber’s name, and making the customer feel like they are a VIP or exclusive club member. Providing the customer with information like sneak previews of new products or services or providing them with a first look at a top-secret sale. When a customer feels appreciated, and they respect your brand – they are more likely to convert from a subscriber to a new customer.

3. Call to actions need to be clear and related to the email marketing campaign.
Every email should include at least one call to action (CTA) to engage your subscriber. They should be directed to participate in a sale, use a promotion code or visit your website. If the email subscriber is attracted and likes what you have to offer, they are more apt to click the link in the email marketing campaign. The CTA should be clearly defined, straight to the point and easy to see and access, so there is no confusion on what the CTA is representing.

- Use A/B testing to optimize the use of your email marketing campaign.
- Your email marketing campaign design should match your brand and website.

Customer conversion is crucial to growing your company. It is important to stay connected with your email subscribers as they are your potential future customers.

Looking for more helpful tips to improve your email marketing campaign? Download our Targeted Email Marketing Guide today.

Topics: email deliverability, personalization, audience targeting, trigger campaigns, email marketing, email marketing best practices

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