Alert Solutions Blog

Create an Effective SMS Marketing Campaign: Here’s 5 Tips

Posted by Philip Young on Thu, Jun 02, 2016 @ 11:06 AM

SMS text messaging remains one of the most common ways to keep in touch. 

Need proof?  8.6 trillion SMS text messages are sent each year all around the world.  This includes 6 billion in the United States alone, per day.

If you’ve already been launching SMS marketing campaigns, or you’re thinking about starting one, consider the following helpful tips:

#1: Promote your ability to send SMS text messages.  Although you will need explicit consent from each recipient in order to send a mass SMS text message, many businesses struggle to grow their mobile marketing lists simply because their customers aren’t aware of it.  Let them know!

Bonus tip! Incentivize your audience with exclusive offers only available to mobile subscribers.

#2: Pay attention to your CRM.  Your CRM (customer relationship management) systemcellphone.png has useful information about your audience and past interactions or sales history.  Leverage this information to help with list segmentation.  The more relevant your message is to each recipient, the less likely they’ll consider your message spam.

#3: Send messages at the right time.  Timing is everything in an effective SMS marketing campaign.  Sending too early or too late could cause your recipients to get a bad impression.  Keep in mind the local time of each recipient, also.

#4: Don’t elaborate too much.  Your SMS marketing message should be short, sweet, and 160 characters or less.  Anything more could cause your text message to truncate and send as two text messages, possibly causing confusion or miscommunication.

#5: Decide between a dedicated or a shared short code.  A short code is much more recognizable than a standard, 10-digit number. The question is, dedicated or shares?  There are benefits to each, so your own unique needs will dictate which type of short code is best.  Get more information here.

With some careful planning, you can create your most effective SMS marketing campaign yet.  Download our SMS Text Guide today to learn even more about Alert Solutions’ SMS capabilities.

Guide to SMS Text Messaging Success

Topics: SMS text messaging, SMS Best Practices, mobile marketing, short code

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