Here’s some good news for email marketers to start off the New Year: email is the most-preferred channel by millennials when communicating with organizations.
Often thought to prefer mobile and social, millennials born between the early 1980’s and the early 2000’s actually use email more consistently.
Consider the data shown on Marketing Land; 90% of millennials use the web to send and receive email. Also, the vast majority of respondents preferred communicating customer service matters, order tracking or other inquiries by email than other means, according to a Principal Financial Group study.
If you want to re-focus your email marketing efforts towards millennials this year, the following tips could help you out:
Tip 1: Incentivize with Special Offers and Promotions
According to Marketing Land, millennials respond particularly well to special offers and exclusive discounts in email marketing campaigns.
Tip 2: Make Sure Emails are Mobile-Friendly
Don’t confuse the two, email is definitely different than mobile marketing. However, don’t forget that a high number of your email marketing campaigns will be read from mobile devices. Ensure they are mobile friendly to all screen sizes.
Tip 3: Personalize to Increase Relevance
If your email content is personalized and relatable, it becomes more relevant to the recipient. Millennials are accustomed to personalization; make sure it extends to your emails.
Tip 4: Integrate Emails with Other Channels
Increase the chances for a conversion by cross-channeling email with another method, such as mobile or social media.
Read more of Alert Solutions’ tips and tricks to email marketing: download our Best Practice Guide today!