Get Your Email Marketing Campaign Delivered - 3 Dos and Donts

Email marketing campaigns are a great way to inform and communicate with your current customers and prospects. Here are 3 do and 3 don’t tips to help  keep new and old subscribers engaged!emailinbox_(2)

THE 3 DOS LIST

1. Use Double Opt-In
2. Have an Easy-to-Find Unsubscribe Link
3. Follow Spam Laws

THE 3 DON’TS LIST

1. Use Rented or Purchased Lists
 Send email marketing campaigns to opt-in subscribers only.

2. Link to IP Address or Unknown Websites
If there is a single bad link or domain in an email, it could be delivered to spam.

3. Email Sporadically
When email marketing campaigns are sent on a different date and time every month, subscribers are more likely to forget who your company is, and why they wanted to receive your emails.

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