Email marketing campaigns are a great way to inform and communicate with your current customers and prospects. Major issues some businesses face with email deliverability include when their email marketing campaign is marked as spam or when the subscriber unsubscribes. Is your company dealing with these issues today? Here are 4 do and 4 don’t tips that may help you keep new and old subscribers engaged, and interested!
THE 4 DOS LIST
1. Use Double Opt-In
Did you know 22% of opt-in email marketing campaigns don’t make it to the inbox? Have subscribers give their email address willingly and confirm the email once they have subscribed. In return, your company will have a better list of subscribers, and fewer emails will bounce back.
THE 4 DON’TS LIST
1. Use Rented or Purchased Lists
Sending unwilling subscribers emails is violating their privacy. Send email marketing campaigns to opt-in subscribers only.
3. Link to IP Address or Unknown Websites
If there is a single link or domain located in an email, it could be associated with other complaints and delivered to spam.
Follow these simple steps to a better subscribing list, and enhance your company’s ability for email marketing campaigns to be sent directly to the inbox.
To learn more about how Alert Solutions helps optimize the delivery of your email marketing campaigns, download our Email Deliverability Worksheet today, or for other blogs on email marketing best practices click here.