Your clients and prospects are inundated with messages across all media. This constant communication has driven consumers to become more sophisticated in filtering their inboxes for information they actually want to receive.
Targeting your audience can help you increase your response rates, convert more prospects and generate repeat or higher value sales.
Want to learn how to start targeting your audience? We’ve outlined 5 questions to ask yourself:
1. What action do you want your target audience to complete? Mapping out the desired outcome of your marketing message is one of the first important steps to defining your target audience. What is the ideal response? Some examples are buying a product or service, donating time or money, or volunteering for an upcoming event.
2. What demographic groups will be most receptive to your message? According to an industry expert, “if only a handful of people meet all your criteria, you’ve needlessly gone too far.” The point is, demographic groups are important for targeting but you also want to make sure the audience is large enough to be worthwhile and actionable.
3. What challenges or concerns face your target audience? Think about the “pain points” of your target audience. Understanding their challenges or concerns will better equip you to send messages that are relevant to them.
4. How does your product, service or idea help to solve these challenges/concerns? As a continuation of the above, pitch your message to your target audience in a way that makes it seem like you are helping them, instead of the other way around.
5. How can your target audience best be contacted? None of the above is definitive if your target audience can’t be reached in the first place. Understanding how to contact your target audience is crucial in getting your word out. Communication preferences should not be overlooked and can vary from person to person.
Also important to remember is that your target audience may not be the same for every single marketing campaign. It can be different depending on the product, service, or message you are trying to get out.
Want to learn even more about audience targeting?