SMS text messaging continues to be one of the most direct channels of marketing and advertising. According to Juniper Research, 90% of text messages are read within minutes of delivery. This rapid open rate is unmatched by other communication channels.
Nonetheless, businesses know that SMS text messaging isn’t the best fit for all of their subscribers. That’s the importance of sending a multi-channel campaign.Advantages of Adding Voice
Voice calls can be delivered to land lines for those that don’t have a mobile phone or can’t accept text messages. They also allow businesses to better communicate with the visually impaired.
As a text is limited to 160 characters, voice call scripts can be much longer. Voice also allows you to send recordings in your own familiar tone, use text-to-speech or automatically translate into the spoken language of the recipient.
Considerations Before Adding Voice
Familiarize yourself with the rules and regulations before adding voice to your SMS campaign.
2. Send Time
Avoid making early morning calls or calling after 9 PM. If you want to target answering machine deliveries, launch your voice broadcasting campaigns in the middle of the day, and for increased live answers, launch voice calls from 6-8 PM.
Did you know Alert Solutions offers voice broadcasting? Download our brochure today!