Multi-channel marketing helps businesses interact with their audiences through a variety of different communication channels. These can be direct methods such as email and SMS text messaging, or indirect like tradeshow exhibits and blog articles.
Although it can be challenging to manage, as well as more time consuming & costly, multi-channel marketing helps organizations deliver consistent branding across a much wider range all at once.
Here are three reasons why multi-channel marketing just works:
Reason #1: Your Target Audience Expects It
Google and IPSOS reported that 90% of consumers surveyed toggle between different communication channels on the same day – such as computers, smartphones and TV. This fact means your target audience is more receptive to multi-channel marketing, as well as reaching them where they are at any particular time.
Reason #2: There’s an Increase in Relevance
The beauty of multi-channel marketing is that it helps organizations to send the right message, to the right person, at the right time. This relevance factor drives more engagement, improved response rates and more conversions.
Reason #3: Higher Return on Investment (ROI)
According to SAS, multi-channel customers spend three to four times more than single-channel customers do. Why is this? Multi-channel marketing produces results. With timely, consistent and relevant marketing content, you give your audience more options to do business with you.
To learn even more, download our Multi-Channel Marketing Best Practice Guide.