So, you’ve finally decided to see what all of the mobile marketing hype is about. Good choice – as studies suggest more than 90% of SMS text messages are read within minutes of delivery. This accounts for a rapid response that is unseen in other messaging channels.
But before getting too excited, consider the following
1. Do you understand the law?
Like everything else, mobile marketing laws evolve over time. Are you up to date on the latest legislation? Check out a recent post on our blog.
2. Do you have an opt-in list?
You’ll need explicit written permission from subscribers to send them SMS text messages. Building your list organically will net the most relevant mobile marketing campaigns.
3. What will your call-to-action be?
Unless your mobile marketing campaign is purely informative, you need to map the intended response of your audience. In other words, what should happen after the recipient reads your SMS text message?
4. Have you figured out the technicalities?
It may take weeks, or even months, to provision the phone number or short code that your SMS text messages will appear to be coming from. And remember, there is a 160 character limit!
Execute your new mobile marketing campaign properly to achieve the highest possible ROI and increase response rates.
Want to learn more about getting started? The experts at Alert Solutions can help get you going today!