Vacant units are never a good topic of discussion for property managers. They cost money to recondition and they cost money in lost-rent each day they aren’t leased.
For property managers looking to fill vacant units, how do you do so? Sure, you could advertise on rental websites, put up a sign or two, or even hire a real estate agent. But have you tried a more direct approach?
Some property managers are filling vacant units with email marketing. It’s a relatively inexpensive form of communication that can provide a huge return on investment (ROI).
Here are three easy steps to get started:Step 1: Build an Email Marketing List
Start with creating an email marketing list. You should include a form on your own website to help collect prospective tenant information. If you are working with a realtor, check if you can market directly to anyone who may have showed interest in your properties in the past.
>> Check out this blog post for tips on building an email marketing list from scratch. <<
Step 2: Send Relevant Information
Make sure the email marketing content you send is relevant to your recipients. For example, you wouldn’t want to send information about a property in one state when your prospective tenant lives in another. In case your recipients have already signed a new lease, be sure to provide an unsubscribe method to avoid spam complaints.
Step 3: Follow Up Appropriately
Your email marketing software will likely track who opens your message (and when), clicks a link to your website, and forwards the email to a friend or family member. Use this information to your advantage to plan follow up efforts and step closer toward conversions.
Alert Solutions offers email marketing tools that can be used by property managers to communicate with prospective tenants.
To learn more, download our Email Marketing brochure!