The subject line chosen is a huge part of this initial attraction. In fact, after successful delivery, your email marketing campaign’s subject line is the single most-important factor in getting your message opened by the recipient.
It’s really simple – an email marketing campaign that is never opened can never be read or clicked-through. That’s why organizations are paying closer attention to their subject lines and choosing them carefully.
The following are a few subject line pointers that could mean the difference between an email being read or trashed:
Compel the Reader, Don’t Deceive – The email subject line needs to be something that sparks interest. A creative and compelling email subject line generates the highest open rates. But don’t deceive…CAN-SPAM established rules against misleading with a subject line.
Look at Subject Line Length – Although a recent report from Return Path indicated no real connection between subject line length and open rates, it’s still a factor that could influence the performance of YOUR email marketing campaigns. For example, consider all of the emails opened on mobile devices; your subject line will most definitely be clipped!
Don’t be Afraid to Test – As a matter of fact, email marketing will never be a one-size-fits-all mentality. You should test different variations of your subject line to see which has the greatest reception. Read more here.
With a carefully chosen email subject line, increase the likelihood that your message will be opened and read.
Looking for more email marketing best practice tips and tricks? Download our Best Practice Guide!