Alert Solutions Blog

5 Highly-Effective Uses for Automated Voice Broadcasting

Posted by Philip Young on Thu, Sep 15, 2016 @ 11:09 AM

Automated voice broadcasting allows organizations to send out information to their audiences in a time-sensitive and efficient manner.  Calls are delivered consistently and results can be tracked so it’s easy to see who receives each message.

Often times, we’re asked about the best applications for voice broadcasting.  Today we’ll discuss those options.

Emergency Alerts – Voice broadcasting has the speed and scalability to reach hundreds and thousands of recipients in a matter of minutes. That’s why many rely on it for urgent updates to landlines and mobile phones.

  • Best for:  Organizations of all Shapes and Sizes
Appointment Reminders – In one study, call recipients were 40% more likely to make an
originally scheduled appointment after receiving an automated voice call reminder.

Closures and Delay Notices – Whether there’s inclement weather or a water main break, voice broadcasting calls let everyone know about cancellations or delays before they leave the house.

Lead Generation – The voice channel is ideal for businesses looking to generate inbound sales activity instead of solely outbound.

  • Best for: B2C and B2B Organizations

Customer Surveys or Outreach – Voice broadcasts can be sent to prompt customers to fill out a survey or complete some other call-to-action. A Hot Key transfer feature allows call recipients to be redirected to you through a press of a touch-tone phone.

  • Best for: B2C and B2B Organizations

Remember: Voice broadcasting is controlled by the FCC to protect individuals from receiving unwanted calls.  Check out our Voice Compliance Fact Sheet for more information.
Voice Broadcasting Tips Download Now

Topics: lead generation, audience targeting, voice broadcasting, voice broadcasting best practices, phone survey, emergency preparedness

Create an Effective Voice Broadcasting Call Script – 3 Tips That Work

Posted by Philip Young on Thu, Aug 25, 2016 @ 11:08 AM

Voice broadcasting is an easy, consistent, and cost-effective way to communicate simultaneously with as many people as you see fit. 

It’s also a great sales and marketing strategy that can get prospective customers calling you, instead of the other way around!

Are you considering a voice broadcasting campaign? If so, you’ll need to start with an effective voice broadcasting call script.  We’ll discuss a few tips to get started in this blog post.

Tip #1: Consider Your Call Recipients
Who is your voice broadcasting campaign directed to?  There are many factors when it comes to your target audience that can help shape the way you put a voice broadcasting call script together.  Think about things like geographic location, spoken language, or even past interactions the recipient has had with your organization.  You can even manage different lists to create the most relevant content for each group.

Tip #2: Be Clear about the Call’s Purposevoiceicon.png
There’s only a few seconds to capture attention at the beginning of your voice broadcast.  Use that opportunity to clearly state who your organization is and the reason for the call.  Remember that there could be skepticism if this information isn’t apparent.

Tip #3: End With a Strong Call-to-Action (CTA)
This is it; the desired outcome of sending your voice broadcasting campaign in the first place.  If it’s to generate leads for a particular product or service, why not redirect call recipients back to your office with a Hot Key transfer?  As long as your call-to-action is clear, your recipients will be more likely to follow it.

Regardless of how your script is worded, don’t forget that automated voice broadcasting is highly regulated by the FCC.  Check out this blog post for compliance information.

Download our Voice Broadcasting Guide for more best practice tips and tricks!

Voice Broadcasting Tips Download Now

Topics: audience targeting, voice broadcasting, voice broadcasting best practices

How to Define Your Target Audience in 5 Easy Steps

Posted by Philip Young on Thu, May 12, 2016 @ 11:05 AM

Your clients and prospects are inundated with messages across all media.  This constant communication has driven consumers to become more sophisticated in filtering their inboxes for information they actually want to receive.

Targeting your audience can help you increase your response rates, convert more prospects and generate repeat or higher value sales.

Want to learn how to start targeting your audience?  We’ve outlined 5 questions to ask yourself:

1. What action do you want your target audience to complete? Mapping out the desired outcome of your marketing message is one of the first important steps to defining your target audience.  What is the ideal response?  Some examples are buying a product or service, donating time or money, or volunteering for an upcoming event.

2. What demographic groups will be most receptive to your message? According to an industry expert, “if only a handful of people meet all your criteria, you’ve needlessly gone too far.”  The point is, demographic groups are important for targeting but you also want to make sure the audience is large enough to be worthwhile and actionable.targetaudience.png

3. What challenges or concerns face your target audience? Think about the “pain points” of your target audience.  Understanding their challenges or concerns will better equip you to send messages that are relevant to them.

4. How does your product, service or idea help to solve these challenges/concerns? As a continuation of the above, pitch your message to your target audience in a way that makes it seem like you are helping them, instead of the other way around.

5. How can your target audience best be contacted? None of the above is definitive if your target audience can’t be reached in the first place.  Understanding how to contact your target audience is crucial in getting your word out. Communication preferences should not be overlooked and can vary from person to person.

Also important to remember is that your target audience may not be the same for every single marketing campaign.  It can be different depending on the product, service, or message you are trying to get out.

Want to learn even more about audience targeting? 

Personalization and Segmentation Download the Best Practice Kit!

Topics: list segmentation, audience targeting, marketing relevance

3 Steps Toward Better List Segmentation

Posted by Philip Young on Thu, Jan 28, 2016 @ 11:01 AM

List segmentation is the process of separating your list into specific groups for the purpose of more marketing relevance.  The options can be limitless: geographic region, industry type, company size, number of previous interactions, and more!

It’s crucial to achieving maximum ROI – your relevant content has to be delivered to the right person at the right time.  The following three steps can get you on your way to better list segmentation:

Step 1: Capture the Data You Need

So many organizations are limited in their list segmentation abilities because they don’t possess the data they need.  Ask yourself, “How do I want to segment my marketing lists?”  Without this foresight, you won’t be able to capture the correct information for audience targeting.

Step 2: Establish Worthwhile List Segmentsaudsegementation.png

The purpose of list segmentation is not to send each subscriber their own personalized message.  There’s not enough time in a day!  Rather, establish list segments that are large enough to be worthwhile and act upon.  List segments should also be distinctly different than one another and be relatable to the products and services you’re promoting.

Step 3: Define the Best Way to Communicate

You may not be able to communicate with your entire audience in the same way.  Defining this information increases the chance that recipients will receive and be receptive to your message.  Communication preferences should be respected and adhered to; certain laws apply!

We have more list segmentation ideas available to you.  Download Our Targeted Marketing Guide Today!

 

Topics: list segmentation, audience targeting, marketing relevance, list segmentation best practices, marketing lists

Email Marketing to the Millennial: Tips and Tricks

Posted by Philip Young on Thu, Jan 07, 2016 @ 11:01 AM

Here’s some good news for email marketers to start off the New Year: email is the most-preferred channel by millennials when communicating with organizations. 

Often thought to prefer mobile and social, millennials born between the early 1980’s and the early 2000’s actually use email more consistently.

Consider the data shown on Marketing Land; 90% of millennials use the web to send and receive email.  Also, the vast majority of respondents preferred communicating customer service matters, order tracking or other inquiries by email than other means, according to a Principal Financial Group study.

If you want to re-focus your email marketing efforts towards millennials this year, the following tips could help you out:Emailmillenial.png

Tip 1: Incentivize with Special Offers and Promotions

According to Marketing Land, millennials respond particularly well to special offers and exclusive discounts in email marketing campaigns.

Tip 2: Make Sure Emails are Mobile-Friendly

Don’t confuse the two, email is definitely different than mobile marketing.  However, don’t forget that a high number of your email marketing campaigns will be read from mobile devices.  Ensure they are mobile friendly to all screen sizes.

Tip 3: Personalize to Increase Relevance

If your email content is personalized and relatable, it becomes more relevant to the recipient.  Millennials are accustomed to personalization; make sure it extends to your emails.

Tip 4: Integrate Emails with Other Channels

Increase the chances for a conversion by cross-channeling email with another method, such as mobile or social media.

Read more of Alert Solutions’ tips and tricks to email marketing: download our Best Practice Guide today!

Download Now!

Topics: audience targeting, email marketing, email marketing best practices

Creating Relevant Email Marketing Content – 4 Tips for Success

Posted by Philip Young on Thu, Sep 24, 2015 @ 11:09 AM

According to MarketingSherpa, using relevant email marketing content is one of the most important, but underutilized, elements of a successfull email marketing campaign.

It becomes clear, then, why consumers cringe at email marketing campaigns that promote a product or service that’s of no interest to them.  As an email marketer, you may even share the same frustrations with your own personal email inbox.

A good step to improved email marketing performance is definitely more relevant email marketing content.

At this year’s annual MarketingSherpa Email Summit, experts shared their tips on increasing relevance in their email content.  Check it out:

Relevantcontent

Tip #1: Set realistic goals.
Tip #2: Take the time to develop good email marketing content.
Tip #3: Segment your recipients.
Tip #4: Use data to its fullest advantage.
 
Things to keep in mind:
 
At first, you may not be able to achieve 100% relevance for all of your subscribers.  Don’t give up!  This is why goal setting is so important.  Consider the effect you want increased email marketing relevance to have: better open rates, better click-through rates, more conversions, or all of the above?  Start with a goal that can be achieved and ramp-up from there.
 
Also, remember that email marketing relevance is nothing without list segmentation. Segmenting your subscribers by their demographics, interests or past behavior will yield much better email marketing campaign results.  How else can I go about list segmentation?  Good question.  Check out this blog post for some answers.
 
With email marketing being the most-preferred communication method by consumers (over 70% of respondents said so), it’s easy to see why relevant email marketing content is so crucial to organizations.
 
In addition to the great resources at MarketingSherpa, check out Alert Solutions’ Target Marketing Guide for even more email marketing relevance tips and tricks.

Personalization and Segmentation Download the Best Practice Kit!

Topics: personalization, list segmentation, audience targeting, marketing relevance, email marketing, email marketing best practices

Put Your Email Marketing Campaigns to the Test!

Posted by Philip Young on Thu, Feb 05, 2015 @ 11:02 AM

Testing your email marketing campaigns on a regular basis is very important. It helps you to shape the performance of your email marketing campaign before it’s even begun.

It also helps uncover any potential issues before you click ‘send’. The question is, are you conducting the right tests?

Simple tests like content personalization and subject line variation may not be enough to truly evaluate your email marketing campaign, according to the folks at HubSpot.

They recently posted a great article on more advanced tests you can use to help shape the performance of your email marketing campaign. Here are some excerpts:

- Plain Text vs. HTML: Does it Matter?checklist
Yes! But this could depend on your target audience – B2B or B2C. Hubspot found that simple-looking text emails were more effective in reaching C-level executives. Promotional email marketing campaigns containing HTML graphics might catch the eye of consumers a bit better.

- Call-to-Action Placement
You can never over-think your call-to-action (CTA). Where it lays in your email marketing campaign could have a difference. Try different options to see what brings in the most conversions.

- Take the Time to Check Send Time
Your email marketing campaigns may reach the inbox, but send time increases the chance they’ll actually be opened. Research completed by HubSpot is clever, but sensible at the same time. Read more here.

- Visual or Text Call-to-Action (CTA)
You may be able to figure out which works better with your email subscribers: visual CTAs or text ones. Said another way, is the email subscriber more likely to click on a CTA that is an image or hyperlinked text?

We have a ton of information about email marketing best practices on our blog. Check out our email marketing best practices blog today!

Download Now!

Topics: audience targeting, email marketing, email marketing best practices

Converting Email Subscribers to Loyal Customers - 3 Steps to Follow

Posted by Erika Scialdone on Thu, Oct 23, 2014 @ 14:10 PM

Email marketing campaigns are essential tools for businesses to utilize in order to promote their company.  Email marketing campaigns help build relationships with their subscribers and convert them to customers. Sometimes just one email reminder with a little personalization and a call to action can keep the email subscriber intrigued until they are ready to commit to being your customer.

Here are 3 helpful steps to convert your email subscriber into a loyal customer.

1. Follow up with the email subscriber by sending triggered email marketing campaigns.
Email subscribers may go to your website with the intention of purchasing a product or service, and never finish the process, or they may not finish signing up for an additional email subscriber list but still give their email address. Keeping track of a potential customer’s data will allow you to send triggered email marketing campaigns. Triggered email marketing campaigns will get a potential customers attention, and have a click through rate at an estimated 152% higher than traditional emails, and 50% higher open rates.persondoingemailsurvey-1

2. Personalize the email marketing campaign to ensure the email subscriber knows they are important.
Statistics from a Marketingland article has shown personalized email marketing campaigns, “lift transaction rates and revenue per email six times higher than non-personalized emails.” A few examples of personalizing an email marketing campaign are including the subscriber’s name, and making the customer feel like they are a VIP or exclusive club member. Providing the customer with information like sneak previews of new products or services or providing them with a first look at a top-secret sale. When a customer feels appreciated, and they respect your brand – they are more likely to convert from a subscriber to a new customer.

3. Call to actions need to be clear and related to the email marketing campaign.
Every email should include at least one call to action (CTA) to engage your subscriber. They should be directed to participate in a sale, use a promotion code or visit your website. If the email subscriber is attracted and likes what you have to offer, they are more apt to click the link in the email marketing campaign. The CTA should be clearly defined, straight to the point and easy to see and access, so there is no confusion on what the CTA is representing.

QUICK EXTRA TIPS!
- Use A/B testing to optimize the use of your email marketing campaign.
- Your email marketing campaign design should match your brand and website.

Customer conversion is crucial to growing your company. It is important to stay connected with your email subscribers as they are your potential future customers.

Looking for more helpful tips to improve your email marketing campaign? Download our Targeted Email Marketing Guide today.

Topics: email deliverability, personalization, audience targeting, trigger campaigns, email marketing, email marketing best practices

4 Steps to Optimize Your Content Marketing Strategy

Posted by Cassie Breen on Wed, Apr 24, 2013 @ 17:04 PM

Content is an essential component of your marketing strategy.  Digital marketing content comes in many forms, including blogs, articles, videos, podcasts and more.  In order to best utilize this tool, your content needs to elevate from simplistic to dynamic.  This will result in a unique and useful customer experience for your targeted audience

Approaching content marketing with effectiveness in mind means taking the following steps:

1.)    Data Analysis – Use the data sources that are available to your advantage.  Take this information to create a strategy that will best serve your audience.  Using data like internal search data can lead you to knowledge about current site content.  Is your content currently in-line with your customers’ search goals?  For example, data on searched keywords can be valuable data.  This can tell you what customers are looking for and whether they may have a high bounce rate on your site or a poor click-through rate from a search engine.

2.)    Competitive Analysis – Identify who your online and offline competitors are.  Look at what your competitors may be writing about.  Are there similar themes?  Analyze conversations and comments to see what the audience’s social responses are.  Find out what’s still missing and what was well received to help you create desired content that sets you apart from competition.

contentmarketing resized 600

3.)    Create Value – Keep your analytics data and keyword strategy in mind in order to optimize your content to be found in search results.  Make sure your content is easily navigated to and from as many relevant pages as possible.  You content should remind your audience of your unique brand values and how you offer them something competitors cannot.

4.)    Promote –Content requires distribution through a variety of channels. Different types of content may determine what distribution channel(s) you use.   Build a following through social media sources such as Facebook, Twitter, Pinterest and YouTube.  Email marketing is another useful content distribution channel.  Mobile marketing channels including SMS text messaging and voice broadcast are additional ways to share content and promote your business.

Following these four steps will help your develop content that is effective and engaging.  

Topics: audience targeting, marketing relevance, content marketing

Integrate Direct Mail with Digital Marketing for Maximized Audience Engagement

Posted by Cassie Breen on Thu, Mar 28, 2013 @ 15:03 PM

As we have seen, direct mail marketing is struggling in a world of emerging technology and skyrocketing postage prices.  However, direct mail can still be effective and useful by overcoming key challenges with digital marketing integration.
If your business is using direct mail marketing, below are some key challenges you could face and ways that digital multi-channel messaging can help overcome them.

1.    Personalization

Mail must be made personally relevant. Tracking an online advertisement or traffic to a website will give you information so the direct mail can be better personalized.  You can also add a PURL (Personalized URL) to the piece, adding greater relevance and better tracking from the mail. This can direct the recipient to a personalized web-based landing page that can incorporate the recipient’s name, creating greater audience engagement.

2.    Actionablemarketingstrategy resized 600

Direct mail faces the challenge of being actionable.  Combining direct mail with mobile marketing technology like SMS text messaging or automated voice campaigns can help overcome this challenge.  Send a follow-up text message with a similar offer or launch a voice broadcasting campaign that can connect the recipient to a representative instantly.

3.    Creativity

Use interactive components that would be found in digital advertisements as well. Integrate social media onto the mailing or a USB Web Key (a USB Flash drive, but without memory storage). Digital advertisements are very creative and colorful better engaging the audience; the same should go for direct mail.
Direct mail is a great way to reach potential customers outside of their inbox. Findings in a study conducted by Brand Science found that:

  • Combining direct mail with other communication channels increases campaign payback by up to 20 percent.

  • Online marketing channels, such as email, achieved the highest rates of success when integrated with direct mail.

To learn more about Alert Solutions’ platform, download our Multi-Channel Messaging Worksheet today!


Topics: multi-channel messaging, audience targeting, Marketing Trends

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