Alert Solutions Blog

Make Your Email Marketing Campaigns More Effective This Year - 10 Tips

Posted by Philip Young on Thu, Jan 19, 2017 @ 10:01 AM

Email remains to be a powerful marketing channel used by organizations of all sizes to communicate with their customers and prospects.  But because email marketing is so prevalent, yours can always use improvement to stand out from the inbox crowd.

We’ve laid-out 10 tips you can use to make your email marketing campaigns more effective in the New Year:

Tip #1Don’t forget to optimize for mobile phones. Many emails are read exclusively from mobile devices so templates and forms should be mobile-friendly for conversion.

Tip #2 Personalize email marketing campaigns to be relevant to each recipient.  Emails that don’t resonate with a person’s interests or pain points can be discarded easily.emailtips.png

Tip #3 Check settings and make email marketing campaigns appear as being sent from an actual person.  64% of email recipients check the sender’s name before opening, according to CIO.

Tip #4Be thoughtful and send emails at the right time.  B2C email marketers find that evenings are best on weekdays, with consideration given to the recipient’s time zone.  B2B emails are different.

Tip #5 Make sure you email marketing campaign has a noticeable and actionable call-to-action (CTA). You want to direct the recipient to “do something”, even if it’s enticing them to learn more on your website.

Tip #6 A/B test different subject lines to sample sets of subscribers to see which is received best.  Alternatively, you can resend email marketing campaigns to those that don’t open with a different subject line.

Tip #7 Preview in different email clients and abbreviate subject lines as needed.  Content that is clipped may be looked-over by your subscribers.

Tip #8 Try plain text emails or emails with very little images and hyperlinks.  These can appear more personalized like a one-off email message.

Tip #9 Reduce unsubscribe requests and allow subscribers to manage their own preferences. This can be segmented into email marketing campaign categories or time frames so recipients can still be connected at their leisure.

Tip #10 Take a close look at all reports and statistics.  The insight into who is opening, who is clicking links and who is bouncing back can enhance the quality of your marketing lists and future email marketing campaign results.

Learn how Alert Solutions can help you create, launch and manage effective email marketing campaigns in 2017.  Download our Email Platform Overview today!

Email Marketing Worksheet Download Now

Topics: marketing relevance, email marketing, email marketing best practices, call-to-action

5 Do’s and Don’ts for Your Email Marketing Campaign Call-to-Action

Posted by Philip Young on Thu, Aug 04, 2016 @ 12:08 PM

A strong call-to-action (CTA) is essential for a highly-effective email marketing campaign.  Whether an image, text link, or landing page button, your call-to-action helps direct your recipients to some sort of desired action.

Improve your call-to-action and watch your email marketing ROI soar.  Check out these 5 Do’s and Don’ts before putting together your next email marketing campaign:CalltoAction.png

Do’s:

1. DO avoid having conflicting CTAs.
- Tests show singular CTAs perform better.
2. DO make your call-to-action flashy and noticeable.
3. DO provide a sense of urgency.
4. DO remember to use personalization for increased relevance.
5. DO test two or more separate CTAs (like A/B testing) to see which work best.

Don’ts:

1. DON’T consider your call-to-action to always be monetary or promotional.
- Offer informational content that’s of value, too.
2. DON’T use a call-to-action that isn’t compatible with mobile devices.
3. DON’T label landing page buttons with the word “submit”.
- Instead, try “Learn More”, “Buy Now”, or something similar.
4. DON’T publish a CTA that is not clear and concise.
5. DON’T set unrealistic expectations with fake offers.

Share your own call-to-action best practices; let us know on our blog.

Email Marketing Worksheet Download Now

Topics: lead generation, email marketing, email marketing best practices, call-to-action

4 Ways to Make Your Email Marketing Call-to-Action More Effective

Posted by Philip Young on Thu, Jun 23, 2016 @ 11:06 AM

Your email marketing campaign’s call-to-action (CTA) helps to elicit a response from your recipients.  This could be anything from a coupon code to a brochure download, or anything in between.

Unless your email marketing content is purely informational, there’s always a result you hope to have your target audience complete. It’s the purpose of sending the email marketing campaign in the first place.

Today, we review 4 ways you can help make your call-to-action (CTA) more effective:CalltoAction1-1.jpg

#1: Make Sure Your Call-to-Action Is Understandable
Your call-to-action should be short, sweet and very clear to the recipient.  If there’s confusion about what the reader needs to do, they likely won’t do it.  Use verbs to guide the reader, such as “learn more” or “shop now”.

#2: Avoid Having More than One Call-to-Action 
Tests have shown that email marketing campaigns with one singular call-to-action perform much better than those with two or more.  Conversion rates were 12 times greater!  If you do insist on more than one, be sure that they relate to each other.

#3: Provide a Sense of Urgency in Your Email Marketing Campaign
According to Practical eCommerce, the word ‘now’ is seen on more than one-third of Amazon’s product pages.  By adding a sense of urgency to your call-to-action (CTA), increase chances of a conversion exactly when and where your email is read by the recipient.

#4: When in Doubt, Test Your CTAs!
Similar to the way you might test multiple email subject lines, don’t hesitate to test two or more separate CTAs to a subset of your email marketing list.  This will help you determine which is most actionable for the bulk of your list.

Alert Solutions has many more email marketing tips and tricks you will find helpful.  Find them all here!

Email Marketing Worksheet Download Now

Topics: lead generation, email marketing, email marketing best practices, call-to-action

Engaging Subscribers through SMS Marketing– 3 Guidelines to Follow

Posted by Erika Scialdone on Thu, Nov 13, 2014 @ 14:11 PM

SMS marketing is one of the fastest ways to communicate with your subscribers today.

In order to retain engaged subscribers, your SMS marketing campaigns should include helpful and beneficial information. Your SMS marketing campaign should also not be disruptive or unrelated to your business, as this can cause subscribers to consider your campaign as spam.

Here are 3 guidelines to follow to create a more successful SMS marketing strategy:

1. Promote a Valuable Offer
Subscribers want to be excited about your campaign! Your company needs to understand your subscriber’s needs are before you can send out an SMS marketing campaign with an offer. If you think your mobile offer isn’t enticing enough or the value of the offer isn’t noteworthy – you’re best practice is not to send the offer and think of something better.                                               

With the valuable offer in mind, two key elements to use for your SMS marketing campaign should include highlighting the valued offer at the beginning of the SMS text message and making sure the offer creates a sense of urgency. For example, use phrases like “Limited time offer!” or “Offer expires this Sunday! Better act fast!” This could motivate the customer to use the offer as soon as possible.automatedcollectionreminder-2

2. Create Exclusivity with Subscriber VIP status
Make your mobile subscribers feel like they are a part of an exclusive club with VIP status. Not just “anyone” received the exclusive offer – but they did.  When mobile subscribers receive an SMS text message with an offer knowing everyone can use it – the deal becomes undervalued and less appealing.

3. Call to Action is Key to Subscriber Engagement
Give your mobile subscribers directions to use the call-to-action link you have embedded in your SMS marketing campaignThese call-to-action links can go directly to your homepage, a landing page, a bar code page or any page you think is necessary for your customer to engage in the SMS marketing campaign. 

How do you engage mobile subscribers with your SMS marketing campaign? Let us know in the comments below.

To learn more about SMS text messaging best practices, download our Guide to SMS Text Messaging Success!

Topics: SMS text messaging, SMS Best Practices, mobile marketing, call-to-action

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