The relationship between a property manager and its tenants doesn't have to be a contentious one. Property managers can expand beyond traditional tenant communication like late payment notices and routine maintenance calls and start providing helpful information using newsletters.
Sending a short monthly newsletter to tenants using a mass notification system like Alert Solutions is a great way to engage with tenants and create a positive relationship.
Here are five ideas on how to build a positive rapport with your tenants using a newsletter:
- Recap Recent Events
Share details and photos from recent events you hosted for renters such as picnics or tenant appreciation nights. Create an opportunity for engagement by asking people to submit their photos or by including a poll of what to do for the next event.
- Share Restaurant Reviews
Highlight local restaurants for those who are new to the area or simply haven't tried everything yet. Include details about what you ordered, how the service was, etc. to give it a personal touch.
- Give Decorating Ideas
Tenants like to be able to make their place feel like home, but are sometimes restricted when it comes to making changes to a property. Provide helpful tips about what they can and can't do when it comes to decorating.
- Suggest Technology Tips
Explain any type of technology you offer to make their lives easier. Do you have an app for easy online payment? Can renters sign up for a text message reminder when rent is due? Feature one technology tip per newsletter.
- Promote Local Activities
Share a calendar of local events like festivals, concerts and celebrations. Help Tenants feel part of the larger community in which they live. You could even consider planning an outing for everyone to attend together.
Keep newsletters positive. Enhance your property management reputation with a focus on providing a sense of community and being a trusted source of helpful information for tenants.