Alert Solutions Blog

Property Managers – 5 Ways to Create a Positive Rapport with Tenants

Posted by Nina Caliri on Thu, Sep 27, 2018 @ 10:09 AM

The relationship between a property manager and its tenants doesn't have to be a contentious one. Property managers can expand beyond traditional tenant communication like late payment notices and routine maintenance calls and start providing helpful information using newsletters.

Sending a short monthly newsletter to tenants using a mass notification system like Alert Solutions is a great way to engage with tenants and create a positive relationship.

Here are five ideas on how to build a positive rapport with your tenants using a newsletter:

  1. Recap Recent Events
    Share details and photos from recent events you hosted for renters such as picnics or tenant appreciation nights. Create an opportunity for engagement by asking people to submit their photos or by including a poll of what to do for the next event.
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  2. Share Restaurant Reviews
    Highlight local restaurants for those who are new to the area or simply haven't tried everything yet. Include details about what you ordered, how the service was, etc. to give it a personal touch.
  1. Give Decorating Ideas
    Tenants like to be able to make their place feel like home, but are sometimes restricted when it comes to making changes to a property. Provide helpful tips about what they can and can't do when it comes to decorating.
  1. Suggest Technology Tips
    Explain any type of technology you offer to make their lives easier. Do you have an app for easy online payment? Can renters sign up for a text message reminder when rent is due? Feature one technology tip per newsletter. 
  1. Promote Local Activities
    Share a calendar of local events like festivals, concerts and celebrations. Help Tenants feel part of the larger community in which they live. You could even consider planning an outing for everyone to attend together.

Keep newsletters positive. Enhance your property management reputation with a focus on providing a sense of community and being a trusted source of helpful information for tenants. 

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Topics: property management, tenant communication, email newsletters

Suffering from Low Email Open Rates? Your Subject Line May Be the Culprit

Posted by Philip Young on Thu, Jun 11, 2015 @ 10:06 AM

Anyone who has an email account can tell you: “I get so many emails that I only open the ones that pique my interest.” Even email marketers themselves can agree!
 
The subject line chosen is a huge part of this initial attraction. In fact, after successful delivery, your email marketing campaign’s subject line is the single most-important factor in getting your message opened by the recipient.
 
It’s really simple – an email marketing campaign that is never opened can never be read or clicked-through. That’s why organizations are paying closer attention to their subject lines and choosing them carefully.
 
The following are a few subject line pointers that could mean the difference between an email being read or trashed:EmailSubjectLine
 
Compel the Reader, Don’t Deceive – The email subject line needs to be something that sparks interest. A creative and compelling email subject line generates the highest open rates. But don’t deceive…CAN-SPAM established rules against misleading with a subject line.
 
Look at Subject Line Length – Although a recent report from Return Path indicated no real connection between subject line length and open rates, it’s still a factor that could influence the performance of YOUR email marketing campaigns. For example, consider all of the emails opened on mobile devices; your subject line will most definitely be clipped!
 
Don’t be Afraid to Test – As a matter of fact, email marketing will never be a one-size-fits-all mentality. You should test different variations of your subject line to see which has the greatest reception. Read more here.
 
With a carefully chosen email subject line, increase the likelihood that your message will be opened and read.
 
Looking for more email marketing best practice tips and tricks? Download our Best Practice Guide!

Topics: email newsletters, email marketing, email marketing best practices

Boost Patient Communication through Email Marketing Campaigns

Posted by Nina Russo on Thu, May 01, 2014 @ 14:05 PM

According to an Athena Health study, patients expect convenient, 24/7 access to their health information through communication channels they prefer. Patients want more information, communication and engagement from healthcare professionals and medical practices must be providing this in order to maintain patient satisfaction.

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In order to help your medical practice achieve optimal patient communication, it is important, to implement an email marketing campaign.  The content of your email campaign can contain information that will help you connect to your patients.

By discussing pressing health issues, healthcare news, healthcare tips or other pertinent information, you will not only be supplying your patients with valuable information, but will continue to position your medical practice as a group of healthcare experts and adv

isors.  By taking the time to do this, patients will see that you care about their health even when they are not in your office, strengthening your connection with them and improving patient communication.

Here are some tips on what to include in your email marketing campaign:

  • Customize the look and feel of your email marketing campaign in order to engage patients.  Even the design and layout can contribute to whether an email is read.

  • If you are offering facts or guidance in the content of your email marketing campaign, be sure your information is concise and easily understood.

  • Ensure your information is
     relevant and engaging from the subject line throughout the content of your email marketing campaign.   By including information and articles with striking subjects your email campaign will translate as an informative newsletter rather than just another email blast.

Timing is also an important part of your email marketing campaign.  You want to send your email newsletter out enough to keep your medical practice fresh in your patients’ minds, but not too much to where they will overlook the email, or associate it with spam.

By implementing an email marketing campaign in your medical practice you can boost patient communication and increase patient satisfaction.

To learn more about improving patient communication with Alert Solutions, download our brochure.

Topics: email newsletters, Medical, patient communication, patient satisfaction

Transform Your Email Newsletter into a ‘Must-Read’ Publication

Posted by Nina Russo on Tue, Jun 05, 2012 @ 12:06 PM

You likely already send an email newsletter out to your base every so often.  But how is it being received?  Sending a timely, anticipated and valuable email marketing newsletter allows you to build trust and affinity amongst your audience, but it can take time.

In order to be a ‘must-read’ publication, your email newsletter should be highly anticipated.  Increase the value of your email newsletter by considering the following tips and tricks.  Who knows, your audience may enjoy it so much that they forward it along to their fBoost Email Newsletter Subscriptionsriends!

Plenty of Planning – Some businesses underestimate the depth an email newsletter can take on.  Ideally, it should be a whole-hearted effort.  Dedicating the time and energy necessary to produce engaging and relevant content on a regular basis is challenging but will surely pay off in the end.

What’s the Theme? – Don’t be afraid to switch-up the theme of your email newsletter.  Many newsletters are always informational, but promotional and marketing oriented messages can help engage your audience too.  New product/service announcements are a good way to build eagerness towards your brand.

Carefully Consider the Content – The key to establishing an anticipated email newsletter is to have strong content.  The more pertinent the information, the more likely your target audience will be to open and read it.  Relationship-building content such as frequently asked questions, common problems and tips/tricks add value to your email newsletter in the form of customer appreciation. 

How Often Should You Send? – Company newsletters are thought to be monthly or quarterly, but organizations should find a frequency that works for them!  But in order for your target audience to build anticipation, they should have a good idea of when to expect it.  Over-sending or sending an unpredictable times is all too often a problem that plagues email newsletters.

For more best practice tips and tricks, download out Guide to Email Newsletter Optimization today!

Topics: email newsletters, email marketing best practices

3 Ways to Transform Email Newsletters into Valuable Customer Data

Posted by Nina Russo on Fri, Jan 06, 2012 @ 13:01 PM

Sending email newsletters to your target audience is a great way to frequently touch base and provide them with important information. But what important information are you getting in return?

You might think collecting information via a web form or at subscription is the only way to get customer data, but there are several different ways you can utilize your company email newsletter to gain valuable customer data.

1. Allow Your Audience to Reply
Do you allow your audience to reply to your email newsletters? If you answered yes, make sure those responses are monitored closely and recorded. If not, what are you waiting for? To improve response rates, share them in future email marketing campaigns, on your website or on social media pages.

Email Newsletters2. Include Surveys to Boost Participation
You have probably sent out email surveys or voice surveys to your audience, or even posted it on your website. In order to maximize data volume, include surveys in your email newsletters as a great way to encourage more participates to share.

3. Use Every Email Newsletter as a Test
Use your newsletter to test various subject lines, content and images. You can also segment your list to see which group has a higher open and click-through rate.

Send time is also something that can be tested. Email newsletters sent on Tuesdays and Thursdays typically have higher open rates, but statistics differ based upon it could be different depending on your customer base.

So remember the next time you send out an email newsletter, it doesn’t have to just be about sending information, but rather collecting information too – valuable insights that can help you learn more about your customer, and build a better business.

Topics: audience targeting, email newsletters

4 Easy Steps to Develop an Effective Email Newsletter Strategy

Posted by Nina Russo on Wed, Nov 09, 2011 @ 14:11 PM

Businesses find that email newsletters are an effective means of driving traffic to their websites, engaging and informing their target audiences and identifying the needs of customers. 

But how can you promote products in your enewsletter series without sending your subscribers searching for the “unsubscribe” button? How do you promote newsletter loyalty and, at the same time, monetize it to the max?

Grab the readers’ attention, hook them, and sell them simultaneously. Let me share 4 steps to creating an engaging, multi-purpose email newsletter:

Step 1 - Create an Inviting eNewsletter Sign-up BoxEmail Newsletter Strategies
You need to make it really obvious how to subscribe. A good idea is to have your email newsletter sign-up box display “above the fold” and appear on every page of your website.

Step 2 - Make Sure Your Content is The Best You Can Offer
If you don’t capture the attention of your readers from the start, there’s every chance they will unsubscribe and you will have lost them forever! Conversely, if they haven’t unsubscribed within the first 10 to 15 email newsletters then they will probably stay on your list for good.

Step 3 – Include Promotions, But Avoid the “Hard Sell”
While there’s nothing wrong with including relevant links to products and services in your email newsletter, try and remember the focus really needs to be on valuable content. You need to remind yourself that you are trying to build trust. A constant sales pitch will undermine that.

Step 4 – Track your Email Newsletter Performance Adamantly  
Don’t fire and forget. Know which enewsletters are helping and which are hurting. Monitor open rates, click-through rates and unsubscribes. Use these as your guide for which email newsletters are engaging your audience, and which are turning them off.

Before you even start down the road of building an email newsletter and getting sign-ups, you need to determine if an enewsletter would be helpful or appropriate for your industry. Not every industry works well with enewsletters.

Many businesses find that a large portion of their earnings comes from their email newsletters. Rolling out an effective enewsletter strategy is one of the most profitable exercises you can undertake – you just need to make sure you do it right!

Topics: email newsletters, email marketing best practices

5 Things Your Email Newsletter Needs To Be Successful

Posted by Nina Russo on Mon, Oct 03, 2011 @ 16:10 PM

Email newsletters can be an effective way to maintain and build relationships with your customers and prospects. You just have to be consistent in providing clear, intriguing and relevant content – which can be a challenging task!

To make your email newsletter a ‘must read’ and a valuable nurturing tool for your business, you need to provide useful, objective information that will truly help your prospects and customers do a better job.

Here are 5 things your email newsletter should “be” to guarantee your audience will look forward to reading it:

Email NewslettersBe Valuable
Your target audience subscribed to your email newsletter for a reason. Provide them with consistently high-quality content. Give them something that will actually help them in their lives or businesses.

Be Interesting
Would you want to read this? Will it capture their attention and make them want to continue reading?  Provide helpful information that your target audience will actually look forward to receiving.

Be a Resource
Provide links to other articles, blog posts and videos that are relevant to your audience.

Be Consistent
The more consistent you are with your email newsletter format, the more likely that your subscribers will start to anticipate it and look for those sections, kind of like their favorite magazine columns or newsletter sections.

Be Inquisitive
Every once in a while, ask your audience how you’re doing. See if there’s any way you could improve the email newsletter so that it’s more helpful to them.

An effective email marketing newsletter can promote customer loyalty and trust, boost brand recognition and increase revenue.  You just have to be consistent in providing valuable and relevant content on a very regular basis. If you do, you’re guaranteed to engage with people who want to hear your message and are already interested in doing business with you.

Topics: email newsletters, email marketing best practices

4 Email Newsletter Tips to Keep Your Audience Interested and Engaged

Posted by Nina Russo on Wed, Sep 07, 2011 @ 15:09 PM

Nielsen Norman Group's research on email newsletter usability stated, "The most significant finding from our usability research on email newsletters is that users have emotional reactions to them. This is in strong contrast to research on website usability, where users are usually much more oriented towaEmail Newslettersrd functionality."

Email newsletters are not promotional email marketing campaigns driving traffic to your website or store because of a sale or a new white paper. Email newsletters offer several short and diverse messages in order to get the recipient to click to a website or landing page.

Email newsletter recipients spent an average of 51 seconds on each of the email newsletters they read, according to Nielsen Norman's study. That's a considerably longer amount of time compared to a promotional email marketing campaign.

Here are a few tips to keep your audience looking forward to and interested in your email newsletters:

Keep It Short and Sweet
With email activity taking up nearly 50 percent of every hour on smart phones, it's no surprise that most people have become skimming experts.  Provide your audience with enough information in the email newsletter to make them want to click and read on.

Shake Up the Message
Email newsletters allow you to provide the reader with different types of content, which can provide you with a very diverse set of click-through data. This data offers valuable insight into what audience members are interested in.

Socialize It
Often considered a fierce competitor against email marketing, a 2010 survey of marketers in Europe and North American found that social media sharking links in email marketing campaigns were the best-integrated social media marketing tactic.

Personalize It
Ideally, subscribers can choose their type of content and frequency, but even without, a personalized email can go beyond “Hello $$First Name$$”. Customized and dynamic email newsletter content is guaranteed increase relevance.

Topics: email newsletters, email marketing best practices

3 Tips to Increase the Presence of Your Email Newsletters

Posted by Nina Russo on Mon, Jul 11, 2011 @ 12:07 PM

Email marketing newsletters are one of the most effective ways for organizations and associations to deliver content-rich periodicals while remaining top-of-mind with their audience. 

But how can you improve email newsletter open rates with creative content your audience expects to receive every month?  Here are a few tips:

Avoid the “One Size Fits All” MentalityEmail Marketing Newsletters

You likely segment your audience for general email marketing campaigns, but can you say the same for your email newsletters?  Most email marketers forget that relevance applies not only to email marketing campaigns, but your tried-and-true email newsletters as well. 

Don’t be afraid to develop multiple versions of your email newsletters to resonate with all segments of your audience.

Open the Door to Shared Content

Invite influential members of your recipient base to contribute content to your email newsletter.  This will enhance audience relationships and strengthen audience management.

Throttle Email Newsletter Deployment to Reflect Your Audience

Are your recipients predominately businesses or consumers?  Timing is everything when it comes to email marketing.  As such, take into account geographic time zone when sending to businesses, preferably during the middle of the work week, in the late morning or early afternoon.  Learn more about email send time optimization.

For consumers, sending email newsletters on the weekends should return the most impressive open rates, as individuals are at home likely to check their email.

Regardless of a B2B or B2C audience, your recipients are dynamic in their readership of your email marketing newsletters, and optimizing your technique and content with these tips should propel your email newsletters to the top of your recipients’ inboxes.

Topics: email newsletters, email marketing, email marketing best practices

Four Key Ways to Optimize Your Email Newsletters

Posted by Nina Russo on Tue, Mar 22, 2011 @ 17:03 PM

Like their paper predecessors, eNewsletters are delivered to a select group of current and prospective clients and partners on a predetermined basis, and they present a slew of benefits if a strategic plan is in place. 

There are four main components businesses should consider when sending out email marketing newsletters. They are: 

Audience

You know that two types of enewslettersaudiences exist in business: B2B and B2C. Your audience will dictate your message, so make sure it has relevance and is being sent to the right segmented list.

Message

Multiple messages can be included in an eNewsletter, but all those messages must relate to the business at hand. It's all about consistency, flexibility and of course, the subject line.

Format

Establishing a layout for your eNewsletter can mean one of two things: choosing what is easiest for your company or choosing what is best for your audience. Both options are justifiable, so your company must decide which one is most advantageous with regard to ROI.

Frequency

Whether you send daily, weekly, bi-weekly, monthly or bi-monthly issues, you have to remain consistent. Help manage the frequency threshold of your subscribers through list management.

For more information on how you can optimize your enewsletter for success, click here.

Topics: email newsletters, email marketing, email marketing best practices

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