Does your organization send out email surveys? They are particularly helpful in gaining valuable feedback from customers and prospects. They are even fun to put together!
But the problem is rarely creating or sending the email survey, it’s getting a high survey response rate. Organizations rushing to meet deadlines or eager to collect responses sometimes overlook important fundamentals and receive a lower survey response rate than they could otherwise achieve.
If your organization has ever wondered what could be done differently to maximize the number of email survey responses, check out the following four steps:Step #1: Send the Email Survey at the Right Time
You’d be surprised at how important send time is to ANY email marketing campaign, including email surveys. Sending your email survey before the masses could get it buried in the inbox,
Step #2: Emphasize the Importance of the Email Survey Response
If your recipient feels that their survey response is appreciated and valuable, they are more likely to take the time to respond. Start with the email’s subject line; make sure it emphasizes importance. Personalizing the message to your recipient is also helpful in making them feel appreciated rather than generic.
Step #3: Only Include the Most Important Questions
We get it; there are many things you’d like your customers’ or prospects’ opinion on. But with all of the email volume today, it’s a good bet that your recipients have become experts at “skimming”, or briefly scanning for any information that appeals to them. This is why it’s crucial to keep email surveys short-and-sweet. Complex and multi-step questions could turn-off the reader and cause them to abandon the email survey mid-way, or worse, not start it at all.
Step #4: Don’t Hesitate to Send a Reminder
There’s definitely no harm in sending a reminder to those that don’t complete your email survey after the first request. In fact, it’s a good opportunity to gather even more responses. Just don’t be overbearing – you don’t want to risk opt-outs from your email marketing campaigns altogether.
Don’t let all of the effort you put in to customer email surveys go to waste; get the most responses that you can!
To learn more tips and tricks, download our Email Survey Best Practice Kit!