Alert Solutions Blog

Expand Your Marketing Footprint with Fax Broadcasting Campaigns

Posted by Nina Russo on Wed, Apr 16, 2014 @ 13:04 PM

Fax broadcasting remains an effective medium for businesses to communicate and market to their audiences. 

Fax broadcasting campaigns are particularly useful in a business-to-business environment, but has recently been pushed out of the limelight to make way for newer channels like SMS text messaging and social media. 

But, while fax broadcasting may not be as ‘hip’ as mobile marketing or Twitter, it is still a cost effective and efficient way to remain in touch.

Here are some guidelines on jumpstarting a successful fax broadcasting campaign for your business:

Remain Compliant.  Fax broadcasting is regulated in many of the same ways email and mobile are.  The Junk Fax Prevention Act of 2005 ensures unsolicited messages cannot be transmitted.  It is unacceptable to send marketing via fax unless an established business relationship (EBR) exists.  To be safe, advertise your ability to send faxes but request permission prior.Fax Broadcasting Campaigns

Format Properly.  Avoid sending a coversheet or multiple pages in general.  Much like any email or written document, the beginning of your message is most crucial in attracting the attention of the reader.  Thus, you want to make sure you take best advantage of the size of the paper and what content will be on it.

Proof and Test.  You wouldn’t send your monthly email newsletter without proofing its appearance, so testing your fax broadcasting campaign prior to sending is just as important.  And never rely on your regular printer to give an accurate display of its appearance, fax it to yourself too.

Consider your Audience.  What time of day are you sending your fax?  Are you sending to a deli during lunch hour?  Consider segmenting your list of contacts to determine the best time of day to send. This will increase the likelihood your fax broadcasting campaign will be read in a timely manner.

Topics: fax broadcasting

Fax Broadcasting - Why It’s Still Relevant

Posted by Nina Russo on Mon, Sep 19, 2011 @ 13:09 PM

Chances are, fax broadcasting isn’t one of your organization’s main ways to communicate with clients and prospects.  But why not? 

Having evolved from expensive upgrades, finicky transmission lines and tedious maintenance, fax broadcasting is not what it used to be.

In fact, unknown to most B2B marketers, fax communications can be sent directly from your computer’s desktop.  Web-based applications require little resources from the user, with no hardware, software or necessary maintenance.

Fax Broadcasting via the InternetWith inbox competition higher than ever, utilize alternative fax broadcasting methods to communicate with your audience and experience the following benefits:

  • Direct communication funnel to opted-in recipients
  • No hardware, software or maintenance to consider
  • Quick, easy, and traceable delivery
  • Attract attention with a less-traveled communication medium
  • Digitize organized fax files right on your computer
  • Avoid expensive transmission lines and send over the internet

Fax broadcasting offers business-to-business marketers a direct channel into their recipients’ agenda.  With email marketing so heavily utilized across all marketers, use a less traditional approach to increase receptivity, product interest and conversions.

Topics: fax broadcasting

Send Fax – Fax Broadcasting Helps Generate Sales Leads

Posted by Nina Russo on Fri, Apr 22, 2011 @ 14:04 PM

Send Fax marketing is a highly effective form of advertising if executed correctly. Fax broadcasting allows a company to instantly deliver targeted marketing messages to a large audience quickly.Send Fax for Lead Generation

The two most critical factors in ensuring a successful fax broadcasting campaign are the accuracy of the fax mailing list and the quality of the marketing message. Here are 4 Send Fax Tips to maximize the ROI of your fax broadcasting campaign.

Send Fax Tip 1 - Define the Recipient’s Specific Action

Before you even start creating your message, ask yourself: What precise action do I want a recipient to take after reading my message? Will they call a number for more information?

Send Fax Tip 2 - Include a Call to Action

Don’t just hope that recipients will infer the action you want them to take. Make sure to include your specific call to action on the page.

Send Fax Tip 3 - Designing the Content

A fax broadcast should be eye catching and encourage the recipient to pick it up and read it after just a glance. Include different sized fonts to accomplish different goals.

Send Fax Tip 4 - Find or Create a Targeted Fax Mailing List

The accuracy and quality of the mailing list for your fax broadcast will ultimately determine if all of your hard work will pay off.

By designing your fax broadcast effectively, you can easily expand your reach and grow your business.

Topics: lead generation, fax broadcasting

Fax to Email Helps Businesses Become More Efficient

Posted by Nina Russo on Mon, Mar 14, 2011 @ 13:03 PM

Contrary to popular belief, organizations still utilize traditional faxing to communicate documentation from one place to another.  Regardless of industry, faxing is a consistent method in delivering important paperwork that is not electronically stored. 

However, available today are tools that augment regular faxing – helping businesses increase efficiency and reduce their carbon footprint.

Take fax to email technology, for example.  By electronically transferring a fax message to a recipient’s email inbox, fax to email assists businesses in reducing paper and ink consumption while increasing energy savings and productivity. 

Furthermore, fax machines need not stand-by for a potential inbound fax, eliminating the cost of purchasing multiple fax machines and phone numbers.

With Alert Solutions' fax to email technology, send or receive your fax communications quickly and efficiently.  Send faxes directly from your computer with our Desktop Fax capability.  Receive all of your inbound faxes along with your results directly in your email inbox with our fax-to-email service. 

Does your organization utilize fax to email technology?  Discuss your experiences on the Alert Solutions Blog!

Topics: fax broadcasting

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