Alert Solutions Blog

5 Highly-Effective Uses for Automated Voice Broadcasting

Posted by Philip Young on Thu, Sep 15, 2016 @ 11:09 AM

Automated voice broadcasting allows organizations to send out information to their audiences in a time-sensitive and efficient manner.  Calls are delivered consistently and results can be tracked so it’s easy to see who receives each message.

Often times, we’re asked about the best applications for voice broadcasting.  Today we’ll discuss those options.

Emergency Alerts – Voice broadcasting has the speed and scalability to reach hundreds and thousands of recipients in a matter of minutes. That’s why many rely on it for urgent updates to landlines and mobile phones.

  • Best for:  Organizations of all Shapes and Sizes
Appointment Reminders – In one study, call recipients were 40% more likely to make an
originally scheduled appointment after receiving an automated voice call reminder.

Closures and Delay Notices – Whether there’s inclement weather or a water main break, voice broadcasting calls let everyone know about cancellations or delays before they leave the house.

Lead Generation – The voice channel is ideal for businesses looking to generate inbound sales activity instead of solely outbound.

  • Best for: B2C and B2B Organizations

Customer Surveys or Outreach – Voice broadcasts can be sent to prompt customers to fill out a survey or complete some other call-to-action. A Hot Key transfer feature allows call recipients to be redirected to you through a press of a touch-tone phone.

  • Best for: B2C and B2B Organizations

Remember: Voice broadcasting is controlled by the FCC to protect individuals from receiving unwanted calls.  Check out our Voice Compliance Fact Sheet for more information.
Voice Broadcasting Tips Download Now

Topics: lead generation, audience targeting, voice broadcasting, voice broadcasting best practices, phone survey, emergency preparedness

5 Do’s and Don’ts for Your Email Marketing Campaign Call-to-Action

Posted by Philip Young on Thu, Aug 04, 2016 @ 12:08 PM

A strong call-to-action (CTA) is essential for a highly-effective email marketing campaign.  Whether an image, text link, or landing page button, your call-to-action helps direct your recipients to some sort of desired action.

Improve your call-to-action and watch your email marketing ROI soar.  Check out these 5 Do’s and Don’ts before putting together your next email marketing campaign:CalltoAction.png

Do’s:

1. DO avoid having conflicting CTAs.
- Tests show singular CTAs perform better.
2. DO make your call-to-action flashy and noticeable.
3. DO provide a sense of urgency.
4. DO remember to use personalization for increased relevance.
5. DO test two or more separate CTAs (like A/B testing) to see which work best.

Don’ts:

1. DON’T consider your call-to-action to always be monetary or promotional.
- Offer informational content that’s of value, too.
2. DON’T use a call-to-action that isn’t compatible with mobile devices.
3. DON’T label landing page buttons with the word “submit”.
- Instead, try “Learn More”, “Buy Now”, or something similar.
4. DON’T publish a CTA that is not clear and concise.
5. DON’T set unrealistic expectations with fake offers.

Share your own call-to-action best practices; let us know on our blog.

Email Marketing Worksheet Download Now

Topics: lead generation, email marketing, email marketing best practices, call-to-action

4 Ways to Make Your Email Marketing Call-to-Action More Effective

Posted by Philip Young on Thu, Jun 23, 2016 @ 11:06 AM

Your email marketing campaign’s call-to-action (CTA) helps to elicit a response from your recipients.  This could be anything from a coupon code to a brochure download, or anything in between.

Unless your email marketing content is purely informational, there’s always a result you hope to have your target audience complete. It’s the purpose of sending the email marketing campaign in the first place.

Today, we review 4 ways you can help make your call-to-action (CTA) more effective:CalltoAction1-1.jpg

#1: Make Sure Your Call-to-Action Is Understandable
Your call-to-action should be short, sweet and very clear to the recipient.  If there’s confusion about what the reader needs to do, they likely won’t do it.  Use verbs to guide the reader, such as “learn more” or “shop now”.

#2: Avoid Having More than One Call-to-Action 
Tests have shown that email marketing campaigns with one singular call-to-action perform much better than those with two or more.  Conversion rates were 12 times greater!  If you do insist on more than one, be sure that they relate to each other.

#3: Provide a Sense of Urgency in Your Email Marketing Campaign
According to Practical eCommerce, the word ‘now’ is seen on more than one-third of Amazon’s product pages.  By adding a sense of urgency to your call-to-action (CTA), increase chances of a conversion exactly when and where your email is read by the recipient.

#4: When in Doubt, Test Your CTAs!
Similar to the way you might test multiple email subject lines, don’t hesitate to test two or more separate CTAs to a subset of your email marketing list.  This will help you determine which is most actionable for the bulk of your list.

Alert Solutions has many more email marketing tips and tricks you will find helpful.  Find them all here!

Email Marketing Worksheet Download Now

Topics: lead generation, email marketing, email marketing best practices, call-to-action

How Can Voice Broadcasting Campaigns Help Your Business?

Posted by Philip Young on Thu, Apr 21, 2016 @ 11:04 AM

Voice broadcasting is a popular and effective distribution communication channel for businesses looking to get their message out.  Have you ever used it?

If not, we’ve put together some of the best ways voice broadcasting campaigns can help your business:receivingvoicecalls.png

Generate LeadsSome forget that voice broadcasting is a great way to generate new leads!  Instead of telemarketing to a large list, leads that receive an automated voice call can press a key on their phone to be redirected back to a live person to speak with and get more information.

Deliver a Consistent MessageThe beauty of voice broadcasting is standardization.  You know that the same message is received by each recipient and you don’t have to worry about misinformation.  We recommend each voice broadcast be kept to 60-seconds or less.

Improve Customer RelationshipsVoice broadcasting campaigns don’t always have to be sent in mass quantities.  For example, Alert Solutions customers are using voice broadcasting for all kinds of transactional and situational messages, such as appointment reminders, recall notices, surveys and collection reminders.  These voice broadcasts are appreciated and strengthen customer relationships.

Communicate in Multiple Languages SimultaneouslyEven though you may only speak English, voice broadcasting technology can automatically translate your message into the desired language of the recipient.  Check your database to see if you store this information.  If not, it may be a good time to start!

Allow You to Reach Only the Most Engaged RecipientsBecause voice broadcasting is highly regulated by the Federal Communications Commission (FCC), you need explicit consent from all recipients that you intend on sending a call to. Voice Compliance Worksheet <

If you’re ready to get started, download Alert Solutions’ Voice Broadcasting brochure today!

 

Topics: lead generation, voice broadcasting, voice broadcasting best practices

Expand Lead Generation Techniques with Automated Voice Broadcasting Campaigns

Posted by Philip Young on Thu, Nov 05, 2015 @ 11:11 AM

Generating quality leads is often a struggle for organizations.  But with automated voice broadcasting, leads can call your sales team directly instead of the other way around.

By reaching out to multiple prospects simultaneously, it’s said that voice broadcasting campaigns offer a response rate three times greater than that of other marketing channels.

See for yourself!  Use the following steps to quick-start lead generation with automated voice broadcasting:

1. Select your call recipients

Choose your audience wisely and legally.  You will want to send voice broadcasts to recipients that find your message relevant and timely to their wants and needs. 

2. Create a solid voice broadcasting script

Many providers offer text-to-speech translation as well as the ability to record a script in your own familiar voice.  Best practice says that automated voice broadcasts should be kept to a length of 30 seconds or less.

3. Choose the right time to send

The success of a voice broadcast depends largely on the day and time you choose to send your call.  Voicemail answers are a good bet in the middle of the day, while live answers are most likely from 6-8pm local time. 

4. Give leads the opportunity to respond

A “hot key” is a good tool that allows call recipients to press a button on their touch-tone phone and be redirected back to your sales team. Last, but certainly not least: Know the rules and regulations

Voice broadcasting requires explicit consent from all recipients you intend on sending a call to.  Penalties for non-compliance can add up quick: $500 to $1,500 for each unsolicited call.

>>Download Alert Solutions’ Voice Compliance Fact Sheet<< 

Alert Solutions can help your organization get started with voice broadcasting the right way.  To learn more, download our Voice Broadcasting Brochure today!

 

Topics: lead generation, voice broadcasting, voice broadcasting best practices

Struggling with Lead Generation? Use Voice Broadcasting Campaigns

Posted by Nina Russo on Thu, Mar 14, 2013 @ 15:03 PM

Lead generation is often a pain-point for businesses, but voice broadcasting campaigns provide a unique type of lead generation that has prospects calling you!

A voice broadcasting system empowers you to phone thousands of potential customers within moments without speaking directly to the recipient. It is also the preferred method of many successful businesses to generate leads by phone.

Cost effective and efficient, using voice broadcasting campaigns to reach potential customers can help improve sales, increase message deliverability and consistency as well as create an influx of inbound leads.

Below are some best practice tips to help you create an effective voice broadcasting campaign that can optimize lead generation for your business:

Choose Your Target AudienceLead Generation with Voice Broadcasting Campaigns
Many voice broadcasting services offer the ability perform list segmentation in order to better target your audience with more relevant messages.

Narrowly refining your target audience can be helpful your business when you’re delivering personalized messages. The more targeted your audience, the better results you will have from your voice broadcasting campaigns.

What other important questions should you ask your voice broadcasting service provider? Find them here.

Create Your Own Message
Get that lead! State the reason for your call in the first five or six words. Use the opening sentence of your voice broadcasting campaign to grab the recipient’s attention and generate more leads. The entire message should be less than 60 seconds, ideally between 30-40 seconds.

According to a 2012 statistic reported by the Associated Press, the average attention span of an adult plummeted from 12 seconds in 2000 to 8 seconds by 2012. With that said, your voice broadcasting campaign message needs to generate the interest of your audience INSTANTLY!

When you record your voice message, we suggest a friendly, relaxed tone. The recording should have good sound quality - no static, skips, and avoid long pauses. Make your calls sound conversational.

For more best practice tips on creating an effective voice broadcasting script, click here.

Encourage Instant Responses
Another great advantage to voice broadcasting campaigns is that you can encourage your audience to respond instantly. Propositioning recipients to interact with your voice broadcasting campaigns is a great way to keep your recipients engaged.

Perhaps you would like them to call a certain number to get more information.  Or better yet, press a key on their phone to be automatically connected to a sales person. Getting a response is the key to successful lead generation. Make it as easy as possible for your target audience to act.

>> Download Alert Solutions’ Guide to Voice Broadcasting Success.

Topics: lead generation, voice broadcasting, voice broadcasting best practices

Maximize Your Lead Generation Strategy with Multi-Channel Messaging

Posted by Nina Russo on Thu, Jun 28, 2012 @ 14:06 PM

How does your organization generate leads?  You may have multiple methods, but which strategy stands out by generating the most leads? 

There are several things you can do to maximize your lead generation funnel, whether by an existing method or new one.  A multi-channel messaging approach will help to maximize your lead generation potential. 

Let’s face it, your prospects are likely a dynamic bunch, each responding to certain communication channels more than others.  Deploying a multi-channel marketing campaign could help to increase the likelihood that you’ll engage each lead in the most effective manner.

One key to multi-channel messaging campaign deployment is communication preferences.  Simply put, ask your target audience which communication method they prefer to receive messages to. 

If asking is a little too forward for you, be analytical.  Evaluate which channels certain segments of your target audience have been more receptive to over time.  Focus those audience segments on those channels to yield the highest likelihood of a conversion, too!

Accordingly, your response rate will indicate who prefers which method of communication.  Start by deploying messages and even set up trigger campaigns that automatically send follow up messages based upon a recipient’s behavior. 

Trigger campaigns can be set up cross-channel, allowing you  deliver the right message at the right time, also, improving relevance.

For more multi-channel messaging tips and tricks to improve lead generation, download our Guide to Multi-Channel Trigger Campaigns today!

Topics: multi-channel messaging, lead generation

Generate More Qualified Leads with Voice Broadcasting Campaigns

Posted by Nina Russo on Wed, May 30, 2012 @ 11:05 AM

Lead generation is always a challenge, but voice broadcasting provides a unique type of lead generation that gets prospects calling you instead of you making cold calls.

Often overshadowed by other marketing channels, recent studies have shown that voice broadcasting campaigns may yield a response rate up to three times higher than that of email marketing campaigns or direct mail. 

Cost effective and efficient, using voice broadcasting campaigns to reach potential customers can help improve sales, increase message deliverability and consistency as well as create an influx of inbound leads.

Below are some best practice tips to help optimize the effectiveness of your next voice broadcasting campaign:

Generate Leads with Voice Broadcasting CampaignsDefine Your Target Audience
Define who you are targeting. The goal is to call people or businesses that have a good chance of being interested in your product, service, or the information you are about to provide. Narrowly refining your target audience can be helpful your business when you’re delivering personalized messages.

Create a Personalized Message
Remember that you only have 30 seconds in which to grab your audience’s attention with voice broadcasting campaigns. You need to state your message clearly and concisely. This can be done through messaging personalization.

Allow Recipients to Respond
Propositioning recipients to interact with your voice broadcasting campaigns is a great way to keep your recipients engaged. Consider including an option to connect to a live agent via a key press. This option can work well in generating inbound leads, rescheduling appointment faster or clearing up miscommunications.

Create an Effective Follow Up Strategy
Once a lead has been generated, it’s very important to have an established follow up strategy. With key press technology, your voice broadcasting campaign can route recipients to different teams based upon their interest

For example, if a prospect indicates they may have a sales question, they can be routed to the sales department. A customer that may want to check on their account can be directly to the finance department automatically.

For more tips and tricks, download our Voice Broadcasting Best Practice Kit.

Topics: lead generation, voice broadcasting, voice broadcasting best practices

Enhance Your Lead Generation Strategy with SMS Text Messaging

Posted by Nina Russo on Fri, Feb 10, 2012 @ 16:02 PM

Mobile marketing is a powerful tool.  So powerful, that in fact possessing an opted-in mobile list is far more valuable than many marketers imagine.  Here you have a direct funnel into your recipient’s cell phone, whenever and where ever they are.  And since 90% of SMS text messages are opened within minutes of delivery, your message will almost assuredly be read – and fast.

This begs the common question:  How can I leverage SMS text messaging to generate more leads for my business?

Successful lead generation via mobile marketing requires careful planning and consideration.  You only have 160 characters to make an impact, and you need to use it wisely.  Because of its intrusiveness, mobile is also the most highly regulated marketing channel used today.

But once your mobile marketing list is compiled, you need to Lead Generation via SMS Text Messagingsegment your audience based upon their needs, wants and preferences.  Sending content and offers specific to individual tastes makes the most sense, but easier said than done. 

What are your customers’ prior buying habits?  What strategies have sparked your audiences’ engagement in other marketing channels?  These metrics can help segment your SMS text messaging list based upon which of your products and services they may be interested in the most.

Upon segmentation, you need to clearly convey a high value in as few characters as possible.  Emphasize a strong call-to-action in order to make your recipient react as soon as they receive the message.  

As an example, an automotive dealership might send a text message to their customers stating:  “Winter Special, schedule an oil change for the month of February and receive 50% off any in-stock accessory purchase!”  The call-to-action is clearly defined, explaining what the customer needs to do (and when) in order to receive the incentive.

With careful planning and consideration, relevance and timing, marketers are sure to generate consistent new business by the use of SMS text messaging campaigns.  Respect your customers’ wishes and build an extensive list of mobile subscribers who are loyal to your brand.

For more SMS text messaging best practice tips, download our Guide to SMS Text Messaging Optimization.

Topics: lead generation, SMS text messaging, mobile marketing

Generate Activity with SMS Messaging – Why Mobile Marketing Works

Posted by Nina Russo on Wed, Jan 11, 2012 @ 16:01 PM

Smartphones have helped push the mobile web into a robust experience for users, and are great platforms to generate leads for your business. Not having a mobile lead generation strategy is no longer an option.

Mobile marketing campaigns need to be a large part of your communication strategy.But where do you start in mobile marketing if you haven’t tried it before? Many say SMS text messaging is the way to go.

That’s because SMS text message marketing is the most direct (and therefore, intrusive) channel of messaging used today.  Consumers have their phones clutched to them at all times, consistent with the fact that 90% of SMS text messages are read within minutes of delivery – making SMS text messages one of the most effective marketing channels out there!

Here are 4 ways you can use SMS text messaging to generate more leads and activity:SMS Text Messaging for Mobile Marketing

Appointment Reminders 
If you schedule regular appointments with your clients, many will appreciate a SMS text message to remind them of the date and time of their appointment.

Promote a Special Event
If you’re hosting a special event, send a text message to your customers with the details. Many businesses use this strategy to drive sales to stores and websites.

Promote a Best Practice Tip Series
You can create SMS text message auto responders just like you create email marketing auto responders, only the text-based ones are much shorter.  Keep your series both relevant, and valuable to your prospect.

Poll Your Customers to Gather Feedback
Creating SMS text messaging polls asking customers their opinions about various aspects of your business is a great way to gain valuable feedback that will enable you to improve your customer’s experiences with you.

For best practice tips and tricks, download Alert Solutions’ Guide to SMS Text Messaging.

Topics: lead generation, SMS text messaging, mobile marketing

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