List segmentation is the process of separating your list into specific groups for the purpose of more marketing relevance. The options can be limitless: geographic region, industry type, company size, number of previous interactions, and more!
Step 1: Capture the Data You Need
So many organizations are limited in their list segmentation abilities because they don’t possess the data they need. Ask yourself, “How do I want to segment my marketing lists?” Without this foresight, you won’t be able to capture the correct information for audience targeting.
- Bonus Tip: Use email surveys to capture the data that you need from your audience. Download our E-Survey Best Practice Kit for specifics.
Step 2: Establish Worthwhile List Segments
The purpose of list segmentation is not to send each subscriber their own personalized message. There’s not enough time in a day! Rather, establish list segments that are large enough to be worthwhile and act upon. List segments should also be distinctly different than one another and be relatable to the products and services you’re promoting.
Step 3: Define the Best Way to Communicate
You may not be able to communicate with your entire audience in the same way. Defining this information increases the chance that recipients will receive and be receptive to your message. Communication preferences should be respected and adhered to; certain laws apply!
We have more list segmentation ideas available to you. Download Our Targeted Marketing Guide Today!