As I’ve blogged about the past, email marketing is not dead. However, if you’re still conducting ‘spray and pray’ email marketing campaigns to a bunch of random email addresses, then let’s face it, your email initiative is about to take its last breath.
HOWEVER, if you’re willing to integrate email with other channels like voice broadcasting and SMS text messaging, perform list segmentation, send personalized content and use analytics to test and retest different strategies, then you’re on the right track.
One easy way you can invigorate your email marketing campaigns: SMS Text Messaging!
Combining the effects of SMS text messaging with email marketing is a tactic unrealized by many businesses. For organizations leveraging both communication channels, carefully integrating the two can very well yield improved campaign performance metrics.
First, use email marketing campaigns to provide broader, content-rich information like promotions, product updates and newsletters. Then, use SMS text messaging campaigns to deliver shorter, powerful messages with immediate calls-to-action.
Below are a few steps you can take to integrate these 2 communication channels:
1. Create a Mobile Marketing List.
Mobile marketing is conducted strictly on an opt-in basis, meaning the possession of your recipients’ mobile numbers comes with many stipulations. Have they agreed to receive SMS text messages from you? Do they know what, and how often, you’ll be sending? Employ existing email marketing strategies to solicit participation in your mobile marketing initiatives.
2. Design Messages Specifically for SMS Text Messaging.
SMS text messages should be short, simple and personal. If what you want to discuss does not fit in those categories, then you might want to utilize another communication method to get your message across.
3. Integrate with Email.
The advantages of integrating mobile marketing with email marketing campaigns are numerous. The fact that mobile and email are complementary to one another means they can be used concurrently or in-tandem to augment the same result. Coordination of these strengths is essential. Remember: Both customers and companies benefit from relevance: communication at the right time, in the right place using the right message.
4. Analyze Your Results.
Track SMS text messaging responses to gain valuable insights into your target audience and the success of your strategy. Combine data across both communication channels to develop a fuller picture of consumer behavior, so you can develop more personalized messages. Integrating SMS text messaging with email marketing campaigns provides businesses with valuable opportunities to connect with their audience while gaining important insights into their behaviors and communication preferences.
Integrate Email and SMS today with Alert Solutions’ WebLaunch™ Platform. Download the brochure today!