Even though your target audience prefers different ways to communicate, multi-channel marketing is still intimidating to some businesses.
Some of the reasons organizations hold-off on multi-channel marketing include:
- It’s challenging to manage from a technical standpoint.
- There’s preference to one channel over another.
- Customer preferences may become harder to track.
Despite these challenges, multi-channel marketing can still help organizations send the right content, to the right person, at the right time. Here are a few tips to get started:1. Define different ways to communicate.
Through which marketing channels do you want to communicate with your prospects and customers? Getting this defined will help to properly plan future campaigns. Some examples include: email marketing, voice broadcasting, fax broadcasting, SMS text messaging and sponsored social media postings.
Bonus Tip! Do your research before sending commercial messages through certain channels. You want to be compliant with applicable rules and regulations.
2. Consolidate your marketing lists.
Think about all of the places you have contact information for your audience: your customer support tool, your customer relationship management (CRM) software, maybe even your website forms? A good first step is to consolidate all of this information into one central repository so that you can build contact methods for each member of your audience.
3. Evaluate on-going campaign performance.
Which marketing channels are more effective than others? Evaluating your campaigns will ensure that you’re communicating through only the most relevant channels. Some things to check are response rates and open rates.
With a clear focus, it’s possible to execute multi-channel marketing campaigns effectively.
For more multi-channel messaging tips and tricks, download Alert Solutions’’ Guide to Multi-Channel Trigger Campaigns today!