Alert Solutions Blog

5 Highly-Effective Uses for Automated Voice Broadcasting

Posted by Philip Young on Thu, Sep 15, 2016 @ 11:09 AM

Automated voice broadcasting allows organizations to send out information to their audiences in a time-sensitive and efficient manner.  Calls are delivered consistently and results can be tracked so it’s easy to see who receives each message.

Often times, we’re asked about the best applications for voice broadcasting.  Today we’ll discuss those options.

Emergency Alerts – Voice broadcasting has the speed and scalability to reach hundreds and thousands of recipients in a matter of minutes. That’s why many rely on it for urgent updates to landlines and mobile phones.

  • Best for:  Organizations of all Shapes and Sizes
Appointment Reminders – In one study, call recipients were 40% more likely to make an
originally scheduled appointment after receiving an automated voice call reminder.

Closures and Delay Notices – Whether there’s inclement weather or a water main break, voice broadcasting calls let everyone know about cancellations or delays before they leave the house.

Lead Generation – The voice channel is ideal for businesses looking to generate inbound sales activity instead of solely outbound.

  • Best for: B2C and B2B Organizations

Customer Surveys or Outreach – Voice broadcasts can be sent to prompt customers to fill out a survey or complete some other call-to-action. A Hot Key transfer feature allows call recipients to be redirected to you through a press of a touch-tone phone.

  • Best for: B2C and B2B Organizations

Remember: Voice broadcasting is controlled by the FCC to protect individuals from receiving unwanted calls.  Check out our Voice Compliance Fact Sheet for more information.
Voice Broadcasting Tips Download Now

Topics: lead generation, audience targeting, voice broadcasting, voice broadcasting best practices, phone survey, emergency preparedness

Generate Valuable Customer Testimonials with the Help of Surveys

Posted by Philip Young on Mon, Jul 02, 2012 @ 10:07 AM

Has your organization ever sent out a survey to its target audience?  If so, you know that you can gain priceless feedback about customer satisfaction, the way your organization is perceived and even valuable testimonials! 

But how do you go about collecting this information while making your recipient feel empowered, not imposed?  Surveys are a great place to start.

Step 1 
Email Survey or Phone Survey

Construct your survey.  It’s important to tailor the survey in a way that will receive the
most valuable responses.  For example, “Describe your favorite feature of ‘Product X’?”  Also, what qualities do you want potential future customers to know about? Give respondents a choice, too.  You want your email surveys to be as confident and honest as possible and open ended questions can return that.

Step 2  
Will you send out an email survey or voice survey?  Which channel of communication does your organization most commonly use?  Obviously, email surveys are much less intrusive and easier to analyze, but if you conduct a lot of voice broadcasting already, your recipients may prefer to receive a voice survey instead.  Furthermore, when will your survey be deployed?  Deploying your email survey or voice survey at the correct time is very important to gaining a positive and valuable testimonial.

Step 3
Lastly, segment your list of recipients.  Those that are most and least satisfied are likely to share their opinion, regardless of the product or service.  Your recipients in the mid-range may be complacent but not enough so to share their voice.  Segment your list, and target your email survey or voice towards the most engaged on your marketing list.

Don’t forget to ask for permission!  If you want to use names, you will need to disclose how, when and where the testimonial will be used.  To play it safe, proof any testimonials with each contact first.  Good luck!

For email and voice survey tips and tricks, download our white paper “Creating Effective Surveys That Generate Response” today!

 

Topics: email surveys, phone survey

Understanding Your Target Audience Through Phone Surveys

Posted by Nina Russo on Tue, May 15, 2012 @ 13:05 PM

Do you feel out-of-touch with your customer satisfaction levels?  Do you wish there was an easier way to know exactly how your clients and prospects feel about your products and services?

Phone surveys collect very valuable information that organizations can use to send highly targeted and relevant marketing communications. And because phone surveys are automatable and highly scalable, they can be tailored for efficient distribution and analysis.

Phone surveys are one of the most cost-effective means of collecting information directly from your target audience. However, there are a few things to keep in mind before launching a phone survey of your own:

The Structure.Phone Survey
How many questions do you want to include in your phone survey?  Surveys should be short and sweet. Having a survey with too many questions is difficult to organize and unlikely to keep your recipients’ attention.

The Law.
While survey administration companies are exempt from the FCC’s restrictions, organizations seeking to launch a periodic phone survey to their clients or prospects must first obtain permission from their recipients. 

Used correctly, automated phone surveys are an efficient and responsive method of getting information from your audience. 

For more information surrounding the legalities of sending an automated voice broadcasting campaign including phone surveys, click here to download our Voice Broadcasting Compliance Fact Sheet.

Topics: voice broadcasting, phone survey

Segment Your List More Efficiently with Help from Surveys

Posted by Nina Russo on Wed, Dec 21, 2011 @ 15:12 PM

Effective communication with clients and prospects requires developing a relationship that is focused on addressing their needs. 

Businesses that employ list segmentation techniques are able to group their audiences based upon their preferences in order to send the most targeted mailings possible. 

In fact, research has found that list segmentation strategies List Segmentationincrease the relevancy of your messages-resulting in higher open and click-through rates.

Businesses actively searching for new methods to segment their lists are now sending out email surveys and voice surveys to collect additional information that may be previously unknown.  

 

This information can be used in addition to your subscriber fields to put you in a better position to segment your list. 

 

Your audience will be more willing to participate especially if you explain you are asking these questions so that you can send more relevant content

 

This information will be a good indicator of your subscribers’ future behavior and will form the basis of how you achieve truly targeted email marketing.

 

For more survey tips and tricks, click here to download our Survey Best Practice Guide for Email and Voice

Topics: list segmentation, email surveys, phone survey

Email Surveys vs. Phone Surveys: Which is Better for Your Business?

Posted by Nina Russo on Tue, Aug 30, 2011 @ 14:08 PM

Surveys collect very valuable information that organizatioEmail Surveys and Phone Surveysns can use to send highly targeted and relevant marketing communications. 

Because relevance is absolutely crucial to effective marketing, what better way than to ask your audience about their interests, pain points, or any offers they may want to receive?

Marketers often go about surveying in two ways:  by email or by phone, but which is best for your business? 

 

Here are some things to consider before deploying your next phone or email survey:

Personalization
Live phone surveys tend to be more amiable and personable than email surveys.  The caller can answer any questions, or provide information such as the reason for the survey, the expected time to complete and the use of the collected information. 

Effectiveness
Phone surveys may be harder to ignore than email surveys.  Catching survey recipients on the telephone may provide more responses than those who would normally delete the email survey.

Intrusiveness
Email surveys are much more anonymous and less intrusive than phone surveys, allowing the recipient to provide their opinion from the privacy and confines of their own home, on their own time. 

Expense
Email surveys are more cost-effective than phone surveys.  Creating, deploying and collecting the results of an email survey are far more automated than dialing and tallying results individually.

Your Audience
Do you have a good demographic snapshot of your intended audience?  If so, consider deploying voice surveys to those that are older and email surveys to those that are younger. 

Ultimately, there are pro’s and con’s for both email surveys and voice surveys.  With that being said, deploy surveys by both voice and email to your audience.  Decide what works best for the information you are trying to gather, and the recipients you are trying to get that information from.

Topics: email surveys, phone survey

Make Voice Broadcasting Campaigns Work For You

Posted by Nina Russo on Thu, Aug 04, 2011 @ 10:08 AM

Whether your initial voice broadcasting campaign is to generate leads, reengage old customers, set future appointments, promote events or to conduct a phone survey to a group of individuals, you need to set realistic goals for your voice broadcasting campaign.

Do not set goals that are so high they are impossible to meet. Historically you know your average campaign response rate, but there are also many factors which affect the overall effectiveness of your voice broadcasting campaign including holidays, poor date and time scheduling and using a message that is too long.

After Voice Broadcasting Campaignsyour goals are sent, you need to test your voice broadcasting campaign to better correlate the relationship between the actual voice campaign and your set goals. Optimal test time is approximately one week at different days and times to see which is best and avoid the potential issues stated above.

Below is a list of some common voice broadcasting campaigns that work:

Business to Business (B2B) Voice Broadcasting Campaigns
These types of voice broadcasting campaigns are focused on calling other businesses. Voicemail only campaigns after usual business hours are most effective for B2B voice campaigns.

Business to Consumer (B2C) Voice Broadcasting Campaigns
These types of voice broadcasting campaigns are focused on calling residences and consumers. Live answer only campaigns in the evening hours are most effective for B2C voice campaigns.

Voice Surveys
Voice surveys ask questions and allow the recipient to respond by pressing a key which is reported for reporting purposes.

Live Message and Voice Mail Voice Broadcasting Campaigns
These types of voice broadcasting campaigns play two different messages: one if someone answers the phone and another if the call goes to voice mail.

For tips and tricks to improve your voice broadcasting campaign message, download our Voice Broadcasting and SMS Text Messaging Best Practice Kit!

Topics: voice broadcasting, voice broadcasting best practices, phone survey

Best Practice Tips: Create Phone Surveys that Generate Results

Posted by Nina Russo on Tue, Jul 05, 2011 @ 16:07 PM

Phone SurveyWith interactive voice response (IVR) technology, polling audiences with phone surveys has proven a popular alternative to traditional email surveys. 

But how can you maximize your voice broadcasting effort without nagging your recipients or keeping them on the phone too long?  Here are some best practice tips to optimize your phone survey while getting the results you need:

Let Them Choose – In the beginning of your call, let your recipient opt-out of an automated phone survey and speak to a live person if they so desire.  This can be accomplished using hot-key transfers and call routing.

Keep it Simple – What are the most important pieces of information that you need to know?  Try and reduce your phone survey to five prompts or less, with no more than 3 options per prompt.

Personalize it – Greet your recipient with the salutation data already housed in your database!  Tailor your call scripts with text-to-speech technology.

Allow for Proper Response Management – Throttle your phone surveys to avoid overwhelming staff with inbound inquiries.

Express Your Appreciation – Be sure to express appreciation following the completion of the phone survey by following up with a triggered marketing campaign or exclusive special offer.

Used correctly, automated phone surveys are an efficient and responsive method of getting information from your audience.  With these best practice tips in mind, deploy an effective phone survey while reflecting positively on your organization. 

Topics: voice broadcasting, voice broadcasting best practices, phone survey

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