Alert Solutions Blog

3 Steps to Improved Voice Broadcasting Campaigns

Posted by Philip Young on Thu, Mar 09, 2017 @ 11:03 AM

Automated voice broadcasting campaigns allows organizations to send mass information to subscribers’ mobile phones or land lines.  

It’s a preferred form of communication for a variety of applications, such as surveys and appointment reminders, as it delivers a consistent message to all recipients.

As with any form of outreach, there are ways to optimize the effectiveness of voice broadcasting campaigns.  Continue reading for three clear-cut steps to improvement:voicecalls.png

Step 1: Segment Your Call List. Though time consuming at first, list segmentation allows you to send the most relevant voice broadcasting campaign to each group of your audience.  Consider where each recipient lives so you can send a call at the appropriate time of day in the right time zone.

Step 2: Introduce Yourself & the Purpose of the Call. Within the first few seconds, your automated voice broadcast should announce who the call is from and what the purpose is.  This helps create a sense of transparency and clarity with the call recipient – leading to fewer hang-ups and opt-outs.

Step 3: Include a Call-to-Action in Every Voice Broadcasting Campaign. Your voice broadcasting campaign could be purely informational, but the purpose of the call likely ends in your recipient doing something.  What is this?  Whether a survey, confirmation or pressing a key to transfer back to your office, it should be clear and concise.

Don’t Forget! Voice broadcasting is regulated by the FCC to protect individuals from receiving unwanted calls.  Download our Voice Compliance Fact Sheet for more details.

Voice Broadcasting Tips Download Now

Topics: compliance, voice broadcasting, voice broadcasting best practices

5 Highly-Effective Uses for Automated Voice Broadcasting

Posted by Philip Young on Thu, Sep 15, 2016 @ 11:09 AM

Automated voice broadcasting allows organizations to send out information to their audiences in a time-sensitive and efficient manner.  Calls are delivered consistently and results can be tracked so it’s easy to see who receives each message.

Often times, we’re asked about the best applications for voice broadcasting.  Today we’ll discuss those options.

Emergency Alerts – Voice broadcasting has the speed and scalability to reach hundreds and thousands of recipients in a matter of minutes. That’s why many rely on it for urgent updates to landlines and mobile phones.

  • Best for:  Organizations of all Shapes and Sizes
Appointment Reminders – In one study, call recipients were 40% more likely to make an
originally scheduled appointment after receiving an automated voice call reminder.

Closures and Delay Notices – Whether there’s inclement weather or a water main break, voice broadcasting calls let everyone know about cancellations or delays before they leave the house.

Lead Generation – The voice channel is ideal for businesses looking to generate inbound sales activity instead of solely outbound.

  • Best for: B2C and B2B Organizations

Customer Surveys or Outreach – Voice broadcasts can be sent to prompt customers to fill out a survey or complete some other call-to-action. A Hot Key transfer feature allows call recipients to be redirected to you through a press of a touch-tone phone.

  • Best for: B2C and B2B Organizations

Remember: Voice broadcasting is controlled by the FCC to protect individuals from receiving unwanted calls.  Check out our Voice Compliance Fact Sheet for more information.
Voice Broadcasting Tips Download Now

Topics: lead generation, audience targeting, voice broadcasting, voice broadcasting best practices, phone survey, emergency preparedness

Create an Effective Voice Broadcasting Call Script – 3 Tips That Work

Posted by Philip Young on Thu, Aug 25, 2016 @ 11:08 AM

Voice broadcasting is an easy, consistent, and cost-effective way to communicate simultaneously with as many people as you see fit. 

It’s also a great sales and marketing strategy that can get prospective customers calling you, instead of the other way around!

Are you considering a voice broadcasting campaign? If so, you’ll need to start with an effective voice broadcasting call script.  We’ll discuss a few tips to get started in this blog post.

Tip #1: Consider Your Call Recipients
Who is your voice broadcasting campaign directed to?  There are many factors when it comes to your target audience that can help shape the way you put a voice broadcasting call script together.  Think about things like geographic location, spoken language, or even past interactions the recipient has had with your organization.  You can even manage different lists to create the most relevant content for each group.

Tip #2: Be Clear about the Call’s Purposevoiceicon.png
There’s only a few seconds to capture attention at the beginning of your voice broadcast.  Use that opportunity to clearly state who your organization is and the reason for the call.  Remember that there could be skepticism if this information isn’t apparent.

Tip #3: End With a Strong Call-to-Action (CTA)
This is it; the desired outcome of sending your voice broadcasting campaign in the first place.  If it’s to generate leads for a particular product or service, why not redirect call recipients back to your office with a Hot Key transfer?  As long as your call-to-action is clear, your recipients will be more likely to follow it.

Regardless of how your script is worded, don’t forget that automated voice broadcasting is highly regulated by the FCC.  Check out this blog post for compliance information.

Download our Voice Broadcasting Guide for more best practice tips and tricks!

Voice Broadcasting Tips Download Now

Topics: audience targeting, voice broadcasting, voice broadcasting best practices

How Can Voice Broadcasting Campaigns Help Your Business?

Posted by Philip Young on Thu, Apr 21, 2016 @ 11:04 AM

Voice broadcasting is a popular and effective distribution communication channel for businesses looking to get their message out.  Have you ever used it?

If not, we’ve put together some of the best ways voice broadcasting campaigns can help your business:receivingvoicecalls.png

Generate LeadsSome forget that voice broadcasting is a great way to generate new leads!  Instead of telemarketing to a large list, leads that receive an automated voice call can press a key on their phone to be redirected back to a live person to speak with and get more information.

Deliver a Consistent MessageThe beauty of voice broadcasting is standardization.  You know that the same message is received by each recipient and you don’t have to worry about misinformation.  We recommend each voice broadcast be kept to 60-seconds or less.

Improve Customer RelationshipsVoice broadcasting campaigns don’t always have to be sent in mass quantities.  For example, Alert Solutions customers are using voice broadcasting for all kinds of transactional and situational messages, such as appointment reminders, recall notices, surveys and collection reminders.  These voice broadcasts are appreciated and strengthen customer relationships.

Communicate in Multiple Languages SimultaneouslyEven though you may only speak English, voice broadcasting technology can automatically translate your message into the desired language of the recipient.  Check your database to see if you store this information.  If not, it may be a good time to start!

Allow You to Reach Only the Most Engaged RecipientsBecause voice broadcasting is highly regulated by the Federal Communications Commission (FCC), you need explicit consent from all recipients that you intend on sending a call to. Voice Compliance Worksheet <

If you’re ready to get started, download Alert Solutions’ Voice Broadcasting brochure today!

 

Topics: lead generation, voice broadcasting, voice broadcasting best practices

Expand Lead Generation Techniques with Automated Voice Broadcasting Campaigns

Posted by Philip Young on Thu, Nov 05, 2015 @ 11:11 AM

Generating quality leads is often a struggle for organizations.  But with automated voice broadcasting, leads can call your sales team directly instead of the other way around.

By reaching out to multiple prospects simultaneously, it’s said that voice broadcasting campaigns offer a response rate three times greater than that of other marketing channels.

See for yourself!  Use the following steps to quick-start lead generation with automated voice broadcasting:

1. Select your call recipients

Choose your audience wisely and legally.  You will want to send voice broadcasts to recipients that find your message relevant and timely to their wants and needs. 

2. Create a solid voice broadcasting script

Many providers offer text-to-speech translation as well as the ability to record a script in your own familiar voice.  Best practice says that automated voice broadcasts should be kept to a length of 30 seconds or less.

3. Choose the right time to send

The success of a voice broadcast depends largely on the day and time you choose to send your call.  Voicemail answers are a good bet in the middle of the day, while live answers are most likely from 6-8pm local time. 

4. Give leads the opportunity to respond

A “hot key” is a good tool that allows call recipients to press a button on their touch-tone phone and be redirected back to your sales team. Last, but certainly not least: Know the rules and regulations

Voice broadcasting requires explicit consent from all recipients you intend on sending a call to.  Penalties for non-compliance can add up quick: $500 to $1,500 for each unsolicited call.

>>Download Alert Solutions’ Voice Compliance Fact Sheet<< 

Alert Solutions can help your organization get started with voice broadcasting the right way.  To learn more, download our Voice Broadcasting Brochure today!

 

Topics: lead generation, voice broadcasting, voice broadcasting best practices

FCC Telephone Consumer Protection Act – New Updates You Need To Know!

Posted by Philip Young on Thu, Jul 02, 2015 @ 11:07 AM

Just last year, the Federal Communications Commission (FCC) received over 200,000 reports regarding “robo” voice calls and SMS text messages, the largest category of complaints. The FCC still receives thousands of complaints each month.

In response, the FCC recently released new updates to its Telephone Consumer Protection Act (TCPA). The purpose of this update is to sort out any loopholes and strengthen consumer defenses against unwanted voice calls and SMS text messages.

Is your business sending mass voice calls or SMS text messages? If so, pay careful attention to this latest TCPA update to see how you may be affected.

Below is a highlight of some of the new provisions:FCCUpdates

1. Call-blocking technology now allowed
Service providers can now offer market-based solutions to consumers for the purpose of blocking “robo” voice calls on their landline or mobile phone.

2. Consumers are more empowered
Voice call and SMS text messaging recipients have the right to stop automated messages in any reasonable way at any time, even if they had consented previously.

3. Clarification on Internet-to-Phone SMS text messages
SMS text messages generated from the internet are considered to be from an “auto-dialer”, meaning consent must be given before messages are sent.

4. Regenerated phone numbers aren’t loopholes
Phone numbers that have been reassigned to a new person, such as a through a mobile carrier, can only be called once.

All previous TCPA stipulations are still in effect, including the requirement for businesses to obtain explicit consent before calling or texting.

You May Be Exempt!
There are specific exemptions from these new TCPA updates. Financial institutions and medical providers sending alerts or reminders are exempt, but marketing-related or collection calls are not.

Brush-up on the legalities of marketing communication; download Alert Solutions’ Voice Compliance Guide today!

To read more of the FCC’s press release, click here.

Topics: compliance, SMS text messaging, voice broadcasting, voice broadcasting best practices, SMS Best Practices

Automated Appointment Reminders Reduce Patient No-Show Rates, Says Study

Posted by Philip Young on Thu, May 07, 2015 @ 11:05 AM

Healthcare providers understand that their most significant loss of revenue is due to missed appointments. Often times, patients simply forget they had an appointment in the first place, causing the appointment slot to go unfilled. It’s a problem that all medical practices deal with.

Doctors at the University of Rochester’s Department of Family Medicine have taken an interest in the issue. Specifically, they looked at the effect of automated appointment reminders on patient no-show rates.

The TestAppointmentREminder1
Doctors arranged to send randomized voice reminders to a subset of patients 24 hours before their scheduled appointments. They used an urban family practice for the setting of the study. In all, 479 patients received an automated appointment reminder while 424 did not.
 
The Results
Patients were nearly 40% more likely to miss their appointment if they did not receive a reminder, the study found. 19% of patients who received an appointment reminder missed as opposed to the 26% who did not.
 
Interestingly, 17% of patients who received an appointment reminder call cancelled or rescheduled their appointment, which was higher than the 10% who did not get a call. Even so, these appointment slots were available to other patients because the practice had time to re-fill them.
 
What This Means
Medical practices that implement automated appointment reminders will see a reduction in their patient no-show rate. Additionally, patients that need to cancel or reschedule their original appointment are given the opportunity to do so with plenty of notice to the practice. This saves office staff time and money!
 
Did you know?
The amount of lost revenue due to missed appointments far outweighs the cost of an automated appointment reminder system. Get more facts and figures here.

Topics: voice broadcasting, appointment reminders, Medical, patient communication

Make the Most of Your SMS Text Messaging Campaign – Add Voice!

Posted by Philip Young on Thu, Apr 09, 2015 @ 13:04 PM

SMS text messaging continues to be one of the most direct channels of marketing and advertising. According to Juniper Research, 90% of text messages are read within minutes of delivery. This rapid open rate is unmatched by other communication channels.

Nonetheless, businesses know that SMS text messaging isn’t the best fit for all of their subscribers. That’s the importance of sending a multi-channel campaign.

So what channel is best to incorporate with your SMS text messaging campaigns? That’s easy, voice! Think about the following when you are planning your next SMS text messaging campaign:voiceSMS

Advantages of Adding Voice
 
1. Accessibility
Voice calls can be delivered to land lines for those that don’t have a mobile phone or can’t accept text messages. They also allow businesses to better communicate with the visually impaired.
 
2. Flexibility
As a text is limited to 160 characters, voice call scripts can be much longer. Voice also allows you to send recordings in your own familiar tone, use text-to-speech or automatically translate into the spoken language of the recipient.
 
Considerations Before Adding Voice
 
1. Legalities
Familiarize yourself with the rules and regulations before adding voice to your SMS campaign.
 
2. Send Time
Avoid making early morning calls or calling after 9 PM. If you want to target answering machine deliveries, launch your voice broadcasting campaigns in the middle of the day, and for increased live answers, launch voice calls from 6-8 PM.
 
Did you know Alert Solutions offers voice broadcasting? Download our brochure today!

Topics: multi-channel messaging, SMS text messaging, voice broadcasting, voice broadcasting best practices, SMS Best Practices, mobile marketing

SMS Text Messaging Versus Voice Calls: Study Looks at Preferred Communication Channels

Posted by Cassie Breen on Thu, Mar 06, 2014 @ 14:03 PM

Mobile phones have changed the way many consumers communicate today.  While voice calls are still utilized, many are finding the convenience of SMS text messaging has won them over as their preferred communication method.

A recent article explains what one study found when asking people how they prefer to stay in touch.  The Nuance-commissioned study from Research Now found that SMS text messaging is still the dominant medium, thanks to its speed and convenience.  Other results of the study included:multichanneltwitter resized 600

  • 57% are contacted via SMS text more than any other form of communication.

  • 62% of consumers would most likely switch to a voice-to-text messaging system from a traditional voicemail system.

  • 66% prefer to receive news from a close friend through a text-based message rather than by voicemail.

In regards to voicemails, although SMS text messaging was found to be most respondents’ preferred communication method, 80% were more likely to use voice calls or leave a voice message when communicating urgent news.  For more personal messages, however, SMS text messaging was still preferred as personal voice messages can potentially go unnoticed for some time.

The study found some other interesting statistics pertaining to text messaging versus voicemails, such as:

  • 79% of consumers found that receiving voicemails are more personal than texting.

  • 66% prefer to receive news from a close friend through a text-based message rather than by voicemail.

  • 85% find SMS text messaging more convenient than voicemails.

What communication channels do you prefer?  Share your thoughts on our blog!

For more SMS text messaging best practice tips and tricks, download our Guide!

 

Guide to SMS Text Messaging Success

 


Topics: SMS text messaging, voice broadcasting, SMS Best Practices, Marketing Trends

K-12 School Districts Voice Messages Exempt from Telephone Consumer Privacy Act

Posted by Cassie Breen on Tue, Dec 10, 2013 @ 14:12 PM

The FCC’s Telephone Consumer Privacy Act (TCPA) protects individuals from receiving unsolicited automated voice calls.  Limiting the number of automated voice calls an individual receives is important. However, it is important to remember that there are exemptions to this legislation

K-12 school districts are one of the exemptions of these TCPA regulations.  K-12 school district automated voice calls are exempt because:

describe the image

1.       They are made on behalf of a tax-exempt nonprofit organization.

2.       They are not made for commercial purposes.

3.       They do not include an unsolicited advertisement.

Calls from K-12 school districts are normally seen as informative in nature, relaying messages regarding school closings, emergency information, etc..  Since the flow of this information from the school to student families is so imperative and K-12 schools are exempt from the TCPA, many schools have automated messaging systems in place.

An automated messaging system can ensure messages are being delivered from K-12 schools to student families through all of their preferred communication methods, including voice messages.  From automated daily attendance notifications and low lunch balance alerts to unexpected school closures, automated messaging systems allow K-12 schools can reliably reach parents and staff within minutes.

Learn more about Alert Solutions’ K-12 School Messaging System.

 

Schedule a Demo Today!

Topics: voice broadcasting, school notifications, power announcement, powerschool, education

Subscribe via Email

Subscribe Via RSS Feed

Latest Posts

Browse by Tag