Alert Solutions Blog

3 Steps to Improved Voice Broadcasting Campaigns

Posted by Philip Young on Thu, Mar 09, 2017 @ 11:03 AM

Automated voice broadcasting campaigns allows organizations to send mass information to subscribers’ mobile phones or land lines.  

It’s a preferred form of communication for a variety of applications, such as surveys and appointment reminders, as it delivers a consistent message to all recipients.

As with any form of outreach, there are ways to optimize the effectiveness of voice broadcasting campaigns.  Continue reading for three clear-cut steps to improvement:voicecalls.png

Step 1: Segment Your Call List. Though time consuming at first, list segmentation allows you to send the most relevant voice broadcasting campaign to each group of your audience.  Consider where each recipient lives so you can send a call at the appropriate time of day in the right time zone.

Step 2: Introduce Yourself & the Purpose of the Call. Within the first few seconds, your automated voice broadcast should announce who the call is from and what the purpose is.  This helps create a sense of transparency and clarity with the call recipient – leading to fewer hang-ups and opt-outs.

Step 3: Include a Call-to-Action in Every Voice Broadcasting Campaign. Your voice broadcasting campaign could be purely informational, but the purpose of the call likely ends in your recipient doing something.  What is this?  Whether a survey, confirmation or pressing a key to transfer back to your office, it should be clear and concise.

Don’t Forget! Voice broadcasting is regulated by the FCC to protect individuals from receiving unwanted calls.  Download our Voice Compliance Fact Sheet for more details.

Voice Broadcasting Tips Download Now

Topics: compliance, voice broadcasting, voice broadcasting best practices

5 Highly-Effective Uses for Automated Voice Broadcasting

Posted by Philip Young on Thu, Sep 15, 2016 @ 11:09 AM

Automated voice broadcasting allows organizations to send out information to their audiences in a time-sensitive and efficient manner.  Calls are delivered consistently and results can be tracked so it’s easy to see who receives each message.

Often times, we’re asked about the best applications for voice broadcasting.  Today we’ll discuss those options.

Emergency Alerts – Voice broadcasting has the speed and scalability to reach hundreds and thousands of recipients in a matter of minutes. That’s why many rely on it for urgent updates to landlines and mobile phones.

  • Best for:  Organizations of all Shapes and Sizes
Appointment Reminders – In one study, call recipients were 40% more likely to make an
originally scheduled appointment after receiving an automated voice call reminder.

Closures and Delay Notices – Whether there’s inclement weather or a water main break, voice broadcasting calls let everyone know about cancellations or delays before they leave the house.

Lead Generation – The voice channel is ideal for businesses looking to generate inbound sales activity instead of solely outbound.

  • Best for: B2C and B2B Organizations

Customer Surveys or Outreach – Voice broadcasts can be sent to prompt customers to fill out a survey or complete some other call-to-action. A Hot Key transfer feature allows call recipients to be redirected to you through a press of a touch-tone phone.

  • Best for: B2C and B2B Organizations

Remember: Voice broadcasting is controlled by the FCC to protect individuals from receiving unwanted calls.  Check out our Voice Compliance Fact Sheet for more information.
Voice Broadcasting Tips Download Now

Topics: lead generation, audience targeting, voice broadcasting, voice broadcasting best practices, phone survey, emergency preparedness

Create an Effective Voice Broadcasting Call Script – 3 Tips That Work

Posted by Philip Young on Thu, Aug 25, 2016 @ 11:08 AM

Voice broadcasting is an easy, consistent, and cost-effective way to communicate simultaneously with as many people as you see fit. 

It’s also a great sales and marketing strategy that can get prospective customers calling you, instead of the other way around!

Are you considering a voice broadcasting campaign? If so, you’ll need to start with an effective voice broadcasting call script.  We’ll discuss a few tips to get started in this blog post.

Tip #1: Consider Your Call Recipients
Who is your voice broadcasting campaign directed to?  There are many factors when it comes to your target audience that can help shape the way you put a voice broadcasting call script together.  Think about things like geographic location, spoken language, or even past interactions the recipient has had with your organization.  You can even manage different lists to create the most relevant content for each group.

Tip #2: Be Clear about the Call’s Purposevoiceicon.png
There’s only a few seconds to capture attention at the beginning of your voice broadcast.  Use that opportunity to clearly state who your organization is and the reason for the call.  Remember that there could be skepticism if this information isn’t apparent.

Tip #3: End With a Strong Call-to-Action (CTA)
This is it; the desired outcome of sending your voice broadcasting campaign in the first place.  If it’s to generate leads for a particular product or service, why not redirect call recipients back to your office with a Hot Key transfer?  As long as your call-to-action is clear, your recipients will be more likely to follow it.

Regardless of how your script is worded, don’t forget that automated voice broadcasting is highly regulated by the FCC.  Check out this blog post for compliance information.

Download our Voice Broadcasting Guide for more best practice tips and tricks!

Voice Broadcasting Tips Download Now

Topics: audience targeting, voice broadcasting, voice broadcasting best practices

How Can Voice Broadcasting Campaigns Help Your Business?

Posted by Philip Young on Thu, Apr 21, 2016 @ 11:04 AM

Voice broadcasting is a popular and effective distribution communication channel for businesses looking to get their message out.  Have you ever used it?

If not, we’ve put together some of the best ways voice broadcasting campaigns can help your business:receivingvoicecalls.png

Generate LeadsSome forget that voice broadcasting is a great way to generate new leads!  Instead of telemarketing to a large list, leads that receive an automated voice call can press a key on their phone to be redirected back to a live person to speak with and get more information.

Deliver a Consistent MessageThe beauty of voice broadcasting is standardization.  You know that the same message is received by each recipient and you don’t have to worry about misinformation.  We recommend each voice broadcast be kept to 60-seconds or less.

Improve Customer RelationshipsVoice broadcasting campaigns don’t always have to be sent in mass quantities.  For example, Alert Solutions customers are using voice broadcasting for all kinds of transactional and situational messages, such as appointment reminders, recall notices, surveys and collection reminders.  These voice broadcasts are appreciated and strengthen customer relationships.

Communicate in Multiple Languages SimultaneouslyEven though you may only speak English, voice broadcasting technology can automatically translate your message into the desired language of the recipient.  Check your database to see if you store this information.  If not, it may be a good time to start!

Allow You to Reach Only the Most Engaged RecipientsBecause voice broadcasting is highly regulated by the Federal Communications Commission (FCC), you need explicit consent from all recipients that you intend on sending a call to. Voice Compliance Worksheet <

If you’re ready to get started, download Alert Solutions’ Voice Broadcasting brochure today!

 

Topics: lead generation, voice broadcasting, voice broadcasting best practices

Expand Lead Generation Techniques with Automated Voice Broadcasting Campaigns

Posted by Philip Young on Thu, Nov 05, 2015 @ 11:11 AM

Generating quality leads is often a struggle for organizations.  But with automated voice broadcasting, leads can call your sales team directly instead of the other way around.

By reaching out to multiple prospects simultaneously, it’s said that voice broadcasting campaigns offer a response rate three times greater than that of other marketing channels.

See for yourself!  Use the following steps to quick-start lead generation with automated voice broadcasting:

1. Select your call recipients

Choose your audience wisely and legally.  You will want to send voice broadcasts to recipients that find your message relevant and timely to their wants and needs. 

2. Create a solid voice broadcasting script

Many providers offer text-to-speech translation as well as the ability to record a script in your own familiar voice.  Best practice says that automated voice broadcasts should be kept to a length of 30 seconds or less.

3. Choose the right time to send

The success of a voice broadcast depends largely on the day and time you choose to send your call.  Voicemail answers are a good bet in the middle of the day, while live answers are most likely from 6-8pm local time. 

4. Give leads the opportunity to respond

A “hot key” is a good tool that allows call recipients to press a button on their touch-tone phone and be redirected back to your sales team. Last, but certainly not least: Know the rules and regulations

Voice broadcasting requires explicit consent from all recipients you intend on sending a call to.  Penalties for non-compliance can add up quick: $500 to $1,500 for each unsolicited call.

>>Download Alert Solutions’ Voice Compliance Fact Sheet<< 

Alert Solutions can help your organization get started with voice broadcasting the right way.  To learn more, download our Voice Broadcasting Brochure today!

 

Topics: lead generation, voice broadcasting, voice broadcasting best practices

FCC Telephone Consumer Protection Act – New Updates You Need To Know!

Posted by Philip Young on Thu, Jul 02, 2015 @ 11:07 AM

Just last year, the Federal Communications Commission (FCC) received over 200,000 reports regarding “robo” voice calls and SMS text messages, the largest category of complaints. The FCC still receives thousands of complaints each month.

In response, the FCC recently released new updates to its Telephone Consumer Protection Act (TCPA). The purpose of this update is to sort out any loopholes and strengthen consumer defenses against unwanted voice calls and SMS text messages.

Is your business sending mass voice calls or SMS text messages? If so, pay careful attention to this latest TCPA update to see how you may be affected.

Below is a highlight of some of the new provisions:FCCUpdates

1. Call-blocking technology now allowed
Service providers can now offer market-based solutions to consumers for the purpose of blocking “robo” voice calls on their landline or mobile phone.

2. Consumers are more empowered
Voice call and SMS text messaging recipients have the right to stop automated messages in any reasonable way at any time, even if they had consented previously.

3. Clarification on Internet-to-Phone SMS text messages
SMS text messages generated from the internet are considered to be from an “auto-dialer”, meaning consent must be given before messages are sent.

4. Regenerated phone numbers aren’t loopholes
Phone numbers that have been reassigned to a new person, such as a through a mobile carrier, can only be called once.

All previous TCPA stipulations are still in effect, including the requirement for businesses to obtain explicit consent before calling or texting.

You May Be Exempt!
There are specific exemptions from these new TCPA updates. Financial institutions and medical providers sending alerts or reminders are exempt, but marketing-related or collection calls are not.

Brush-up on the legalities of marketing communication; download Alert Solutions’ Voice Compliance Guide today!

To read more of the FCC’s press release, click here.

Topics: compliance, SMS text messaging, voice broadcasting, voice broadcasting best practices, SMS Best Practices

Make the Most of Your SMS Text Messaging Campaign – Add Voice!

Posted by Philip Young on Thu, Apr 09, 2015 @ 13:04 PM

SMS text messaging continues to be one of the most direct channels of marketing and advertising. According to Juniper Research, 90% of text messages are read within minutes of delivery. This rapid open rate is unmatched by other communication channels.

Nonetheless, businesses know that SMS text messaging isn’t the best fit for all of their subscribers. That’s the importance of sending a multi-channel campaign.

So what channel is best to incorporate with your SMS text messaging campaigns? That’s easy, voice! Think about the following when you are planning your next SMS text messaging campaign:voiceSMS

Advantages of Adding Voice
 
1. Accessibility
Voice calls can be delivered to land lines for those that don’t have a mobile phone or can’t accept text messages. They also allow businesses to better communicate with the visually impaired.
 
2. Flexibility
As a text is limited to 160 characters, voice call scripts can be much longer. Voice also allows you to send recordings in your own familiar tone, use text-to-speech or automatically translate into the spoken language of the recipient.
 
Considerations Before Adding Voice
 
1. Legalities
Familiarize yourself with the rules and regulations before adding voice to your SMS campaign.
 
2. Send Time
Avoid making early morning calls or calling after 9 PM. If you want to target answering machine deliveries, launch your voice broadcasting campaigns in the middle of the day, and for increased live answers, launch voice calls from 6-8 PM.
 
Did you know Alert Solutions offers voice broadcasting? Download our brochure today!

Topics: multi-channel messaging, SMS text messaging, voice broadcasting, voice broadcasting best practices, SMS Best Practices, mobile marketing

FCC Telephone Consumer Protection Act Compliance: What Businesses Should Know

Posted by Cassie Breen on Wed, Oct 16, 2013 @ 14:10 PM

The evolution of technology is inevitable and has become both an obstacle and an asset to businesses.  With new communication channels emerging like SMS text messaging and social media, businesses are given more and more ways to reach consumers and deliver relevant messages.  However, with so many ways to reach consumers, new laws and guidelines have been created in order to protect consumers from the numerous unwanted solicitations that could occur.

Today, the most recent rule changes under the Telephone Consumer Protection Act (TCPA) go into effect for businesses.  Prior to today, having an established business relationship with a customer allowed for businesses to send them automated voice messages to a residential landline without prior consent.  In addition, businesses were permitted to send automated voice or SMS text messages to mobile phones as long as they had prior consent, which could be provided through a variety of formats.persononphone resized 600

Today, though, these things have changed.  As of today, October 16, 2013, companies will need unambiguous prior written consent from customers and consumers alike, even if they already had an established business relationship, in order to market to them via landlines or mobile phones.  Violations of this could result in fines from the TCPA of between $500-$1500 for each unsolicited call or message.  The amount of the fine is ultimately determined by a court evaluating if the business who sent the message was knowingly violating the law.

Some other important facts about the changes to the TCPA include:

  • You will not be affected by these changes if you are sending out informational broadcasts – they are only aimed at marketing efforts.

  • Limited exceptions apply to the written consent requirement for mobile phones, such as calls/texts from the customer’s cellular carrier, debt collectors, schools, informational notices and healthcare-related and political calls, in which case express consent is still the standard.

  • Even if you acquired the phone number on your own you still need to obtain written consent in order to be in compliance.

  • The written consent should include a clear disclosure informing the signing party that:
    1. By signing the agreement they are authorizing the business to send SMS text messages to their mobile phone.
    2. They are not required to sign the agreement as a condition of purchasing and property, goods or services.
  • The written consent can include an electronic or digital signature that is valid under applicable federal or state law.  A mobile opt-in, for example, would suffice as long as the user designated a phone number at which to be reached; however, this should not be pre-populated by the business in an online form.

You can read the full article on the Telephone Consumer Protection Act changes here.

Topics: compliance, SMS text messaging, voice broadcasting, voice broadcasting best practices, SMS Best Practices

Struggling with Lead Generation? Use Voice Broadcasting Campaigns

Posted by Nina Russo on Thu, Mar 14, 2013 @ 15:03 PM

Lead generation is often a pain-point for businesses, but voice broadcasting campaigns provide a unique type of lead generation that has prospects calling you!

A voice broadcasting system empowers you to phone thousands of potential customers within moments without speaking directly to the recipient. It is also the preferred method of many successful businesses to generate leads by phone.

Cost effective and efficient, using voice broadcasting campaigns to reach potential customers can help improve sales, increase message deliverability and consistency as well as create an influx of inbound leads.

Below are some best practice tips to help you create an effective voice broadcasting campaign that can optimize lead generation for your business:

Choose Your Target AudienceLead Generation with Voice Broadcasting Campaigns
Many voice broadcasting services offer the ability perform list segmentation in order to better target your audience with more relevant messages.

Narrowly refining your target audience can be helpful your business when you’re delivering personalized messages. The more targeted your audience, the better results you will have from your voice broadcasting campaigns.

What other important questions should you ask your voice broadcasting service provider? Find them here.

Create Your Own Message
Get that lead! State the reason for your call in the first five or six words. Use the opening sentence of your voice broadcasting campaign to grab the recipient’s attention and generate more leads. The entire message should be less than 60 seconds, ideally between 30-40 seconds.

According to a 2012 statistic reported by the Associated Press, the average attention span of an adult plummeted from 12 seconds in 2000 to 8 seconds by 2012. With that said, your voice broadcasting campaign message needs to generate the interest of your audience INSTANTLY!

When you record your voice message, we suggest a friendly, relaxed tone. The recording should have good sound quality - no static, skips, and avoid long pauses. Make your calls sound conversational.

For more best practice tips on creating an effective voice broadcasting script, click here.

Encourage Instant Responses
Another great advantage to voice broadcasting campaigns is that you can encourage your audience to respond instantly. Propositioning recipients to interact with your voice broadcasting campaigns is a great way to keep your recipients engaged.

Perhaps you would like them to call a certain number to get more information.  Or better yet, press a key on their phone to be automatically connected to a sales person. Getting a response is the key to successful lead generation. Make it as easy as possible for your target audience to act.

>> Download Alert Solutions’ Guide to Voice Broadcasting Success.

Topics: lead generation, voice broadcasting, voice broadcasting best practices

Voice Broadcasting: 5 Questions to Ask Your Service Provider

Posted by Nina Russo on Tue, Jan 22, 2013 @ 13:01 PM

Are you searching for a voice broadcasting solution to automatically send outbound calls to customers and prospects?

If you’re a business seeking to connect with as many customers as possible in a more personal and consistent way, voice broadcasting is well worth considering.

Below are 5 questions you should considering asking before choosing a service provider:

1. FCC and TCPA (Telephone Consumer Protection Act)
As you may know, the FCC recently toughened legislation on telemarketers, requiring explicit consent before calling regardless of the Do Not Call Registry. Additionally, telemarketers must give their recipients a quick and easy way to “opt-out” and automatically add their number to a Do Not Call list, much like CAN-SPAM required for email marketing campaigns. Ask what compliance tools your vendor offers.

>> Download Alert Solutions’ Voice Compliance Fact Sheet.

2. Voicemail Versus Live Answer5 Questions You Should Ask Yoru Voice Broadcasting Service Provider
The message you choose to use for your voice broadcasting campaign is very important in generating the results you desire. There are 2 types of voice campaign messages:

Transfer/Voicemail Option
This type of message will allow you to gauge your results the same day you broadcast.

No Transfer/Voicemail Option
This type of message is usually an announcement or promotional message and does not generate an immediate response.

Can your potential vendor tell the difference? Your voice broadcasting provider should enable you to deliver an alternative message for voicemails.

3. Interactive Voice Broadcasting Capabilities
Do you want an interactive voice broadcasting campaign? Interactive voice broadcasting campaigns allow recipients to listen to the voice message and use the phone’s keypad to interact with the system.  This option can work well in generating inbound leads, sending appointment reminders or clearing up miscommunications. Don’t forget to ask your potential vendor if they have interactive voice response (IVR) capabilities.

4. Best PracticesTips
Does your voice broadcasting provider care about your success? Ask for best practice tips and tricks and see what they offer. This valuable information can help optimize your voice broadcasting campaigns and benefit your business.

>> Download Alert Solutions’ Guide to Voice Broadcasting Success.

5. Communication Silo or Communication Suite?
With a profound amount of technologies available to marketers these days, evaluating all of the options and buying tools that will actually benefit your effort is a tough challenge. Does this service provider only offer voice broadcasting services?

In the world of multi-channel marketing, disparate and siloed systems have led to inconsistent branding and disconnected marketing efforts across channels. Ask what else the voice broadcasting company does for companies in your industry. Deploying a multi-channel marketing campaign could help to increase the likelihood that you’ll engage each lead in the most effective manner.

>> Download Alert Solutions’ Multi-Channel Worksheet.

Topics: multi-channel messaging, compliance, voice broadcasting, voice broadcasting best practices

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