Businesses love sending out mobile campaigns with short codes. They are easily remembered, help to establish brand identity, and can be exclusive if dedicated to one organization.
But they may not be as easy as they look.
Starting a mobile campaign via short code requires a lot of preparation. The short code needs to be procured and licensed. And because of the level of intrusiveness, the legalities surrounding mobile campaigns are stricter than other messaging channels. Businesses need to be fully aware of these laws.
Short code compliance standards put in place by mobile carriers also need to be met:Opt-in requirements*
- Mobile opt-in – (when your short code receives an opt-in request directly from a mobile phone)
- Non-Mobile opt-in – (when a recipient provides their mobile phone number, such as through a landing page)
HELP and STOP*
Mobile carriers require your short code mobile campaign to accommodate HELP and STOP requests:
- HELP - A HELP response should describe the nature of the mobile campaign, a support line and the message frequency.
- STOP - A STOP request, or opt-out request, must be handled promptly. An opt-out confirmation must be sent to the recipient and no more SMS text messages may be sent.
*The above pertains to short codes used in the United States. For information about using an international short code, please contact us for more details.
To learn more about our SMS text messaging capabilities, download our SMS text messaging brochure.